Kuxun acquisition takes TripAdvisor further into China
Expedia’s TripAdvisor is to buy Chinese meta-search company Kuxun (at least I think it is a meta-search company) (according to Dow Jones via Hotelmarketing.com). TripAdvior CEO Steve Kaufer would not give away how much was paid but is quoted in the article as saying he has US$50mm to invest in China in 2010 and 2011 but this includes setting up the local version of TripAdvisor Daodao.com. Also said he plans to double the number of staff in China from 80 to 160. My guess (no basis just a hunch) is Kuxun will be used as the tech behind Daodao with Kuxun’s brand to disappear soon after the deal.
In case you are wondering about meanings. I am reliably informed that Kuxun means Cool Information or Smart Information and Daodao means To Reach, To Arrive.
Here is my updated list of TripAdvisor Acquisitions in the last few years:
- Virtual Tourist
- SeatGuru.com; and
- Cruisecritic.com. I always close these stories with the reminder that Expedia owns TripAdvisor as you’d be surprised how much search traffic I get asking the question “who owns TripAdvisor”