At ITB Berlin 2026, Trip.com Group highlighted its growing ambitions in the European rail sector, with Alvaro Ungurean, Commercial Director for Europe in the company’s International Train division, outlining how the global travel platform is working to simplify cross-border rail travel and integrate train services more seamlessly into the wider digital travel ecosystem.

Morning light drapes the hills of Ocho Rios in soft gold as Sandals Dunn’s River enters a confident new era. Recently reopened and already redefining luxury on Jamaica’s north coast, the resort marked a significant milestone with the official unveiling of the Louis Grant Conference Centre—an addition that honours legacy while looking firmly toward the future.

Berlin knows spectacle. And on the global stage of ITB Berlin 2026, Kenya delivered one of the fair’s most evocative moments with the international launch of its new destination campaign, “Experience Wonder – Magical Kenya.” Unveiled at the world’s leading travel trade show during its landmark 60th anniversary, the campaign marked a bold evolution in how Kenya tells its story to the world. More than a rebrand, Experience Wonder is a re‑positioning—an invitation to see Kenya not only as a land of iconic wildlife, but as a multi‑dimensional destination where culture, creativity, adventure and deep human heritage converge.

At sunrise on the Serengeti, the plains glow amber and the air trembles with anticipation. Somewhere beyond the acacia trees, millions of wildebeest begin to move, continuing one of the planet’s greatest natural spectacles. Scenes like this have long defined Tanzania—but today, they tell only part of a much bigger story. Across Africa, Tanzania has emerged as a benchmark for tourism success: confident, diverse, and increasingly future‑focused. Once considered a destination primarily for safari purists, Tanzania has evolved into a continental powerhouse that seamlessly blends wilderness, culture, coastline, and conservation. Its rise has not been accidental. It is the result of strategic vision, compelling storytelling, and a clear understanding of what modern travellers seek: authenticity, scale, and meaningful connection.

Few hotel brands evoke the spirit of sun-soaked escapes and seamless all-inclusive living quite like Rixos Hotels. Over the past year, this vibrant and fast-growing luxury hospitality group has strengthened its presence across continents — from dramatic desert coastlines to emerald islands and cultural capitals — proving once again why discerning travellers and global explorers alike keep Rixos firmly on their travel radar.

Colombia has always been rich in colour, rhythm and contrast, but in recent years the world has begun to see the country through a sharper, more confident lens. Branded as “The Country of Beauty,” Colombia is no longer an emerging destination waiting to be discovered—it is a tourism success story asserting its place on the global stage. Between August 2022 and December 2025, the country welcomed 22 million non‑resident visitors, marking a 134% increase compared to the same period under the previous administration. The numbers alone are historic, but behind them lies a deeper transformation: a tourism sector that has matured, diversified and found its voice in international markets.