Focus Page 276
PhocusWright Conference, 2009, Blogger Summit – Every Company should be a Media Company
Elliott Ng will represent UpTake during the PhocusWright 2009 Conference, Blogger Summit Town Hall on Wednesday, November 18th at 9:00 a.m.

Converting the Masses – Using Social Media to Improve Customer Conversion
This is a copy of my presentation at the Adventure Travel World Summit. Ofcourse you lose the audio content that goes with it, but you get the gist. I’ve added an outline of the slides along with some commentary that adds context to the slides.

Interview with Wego CEO Martin Symes and Product Boss Ross Veitch on Content, Advertising, ADR
It has been a frustrating conference season for me this year. I had to leave TRAVELtech early this year to rush to the side of a sick relative.

Brain Rules for Presenters
Presentations is a topic I occasionally address. The author of this short and very useful guide Garr Reynolds has written a book called Presentation Zen that I consider the best on how to build effective presentations. No wonder Steve Jobs is a champion at this!

Commoditization Does Not Spell Death For Adventure Products
In my recent distribution and supply chain collaboration sessions at the Adventure Travel World Summit, I had an opportunity to sit down and discuss aspects of distribution with adventure travel operators and outfitters.

Leveraging the 2010 Games with our Torch Relay Field Reporter
Chris Wheeler is our Torch Relay Field Reporter. He will travel with the torch throughout BC and Canada and document the relay, the celebrations while showing off the amazing places the torch passes.

Expedia says “You’re Out” to Choice
“You’re Out!” No, that’s not just the last thing said to the Phillies at the end of this year’s World Series. It’s also the last thing Expedia said to Choice before they pulled the chain’s inventory.

How Google Can Help Simplify Online Travel Planning
Travel planning is currently a red hot segment for online travel startups. Many are presenting innovative solutions to address a complex challenge.

Who is Kuxun? - A history of TripAdvisor’s new company
On Friday October 30, TripAdvisor, the world’s largest travel community and an operating company of Expedia Inc., announced it has signed a transaction to acquire Kuxun.cn. Closing is conditional upon the completion of certain regulatory requirements. Other terms of the deal are not being disclosed.

What does Google Know about me?
Google Privacy Dashboard tries to alleviate criticism of the search giant curating user data by making users more aware of the information Google stores about us. Google also provides access to detailed settings so that users can adjust the privacy settings to their own comfort level.

Google Friend Connect Gadget Alternatives
Google Friend Connect adds some social sauce with new Gadgets but there are better options to serve the needs of your ideal guests. This post addresses a few of the new gadgets and better alternatives.

Hotel Revenue Management Action Steps 2
Based on the previous articles on the components of revenue management, KPI, market segmentation, yieldable and non-yieldable business and displacement calculations have defined a few simple action steps for hotels.