The newly re-branded PATA New Tourism Frontiers Forum (formerly the PATA Adventure Travel and Responsible Tourism Conference) stems from the need to help secondary and tertiary areas grow and develop into widely recognised, bucket-listed tourism destinations.

The Forum brings together tourism professionals to share their insights and experiences in marketing and managing tourism growth at a national level to lesser-known corners of the destination, thus ensuring the responsible growth and development of travel and tourism in a sustainable manner. Local communities will economically benefit through the dispersion of tourists to these new frontiers.