The luxury travel market is growing and diversifying and a new generation of traveller is looking for unique and highly personalised travel experiences. Forward thinking travel providers are responding to the changing needs of an increasingly knowledgeable, technology savvy and highly discerning consumer.

This one day conference provides travel professionals with the tools needed to keep pace with the requirements of affluent customers. It will explore changing luxury traveller needs and definitions of luxury. The conference will give you the tools to communicate with this market through effective sales, marketing, social media use and brand building and will demonstrate how to target specific affluent groups such as millennials, the over 50’s and multi-generational travellers.