Tourism Fiji has launched a revitalised global brand campaign, ready to roll-out in 2019.
Produced by Saatchi & Saatchi New Zealand, the refined campaign builds upon the destination’s current brand messaging; ‘Where Happiness Finds You,’ while showcasing the breadth of experiences available to visitors.
Independent research undertaken in Tourism Fiji’s key markets revealed that target audiences were aware of Fiji’s natural beauty and environment, however, they weren’t as aware of the variety and quality of experiences throughout the destination.
The campaign assets have been developed to demonstrate that the Fiji brand goes beyond just relaxation by highlighting Fiji’s ‘Bula Spirit,’ and emphasizing the range of unique experiences that are offered throughout Fiji’s 333 islands, with powerful imagery designed to evoke an emotive response and create real interest in the destination.
The suite of assets developed span TV commercial, out-of-home, digital/online, cinema, social media and variations have been made to appeal to families, couples, adventure and luxury travellers around the world.
Chief executive for Tourism Fiji, Matthew Stoeckel, commented: “Fiji is famous for its stunning environment, world-class resorts and of course its hospitality.”
Saatchi & Saatchi New Zealand developed multiple versions of the campaign assets to suit each of Tourism Fiji’s global markets including the USA, UK, Europe, China, Japan, Singapore, India, Australia and New Zealand.