South African Tourism has unveiled a new ten-minute brand film which places the people of South Africa and the country’s many varied cultures at the heart of the story.

Designed to give members of the travel trade valuable insight into this inspiring, colourful and warm country, the film is available alongside a rich image bank for agents to peruse and use.

Drawing on the tradition of South African heritage story-telling, the film was shot across the country and was directed by well-known South African filmmaker, Teboho Mahlatsi.

It tells the story of Bheki, a young Mbhaco (a traditional Xhosa wedding gown) maker from the rural Eastern Cape, who traverses the country in search of inspiration for an Mbhaco with a modern twist.

During his travels, Bheki witnesses a country teeming with a wealth of places to visit, unforgettable experiences and warm, culturally rooted people who leave an indelible impression on him as he samples all that South Africa’s vast array of cultures have to offer.