South African Tourism is putting 12 of the country’s most passionate guides at the heart of its latest campaign, Meet Your South Africa.

The campaign showcases the wealth of unmissable travel experiences available for holidaymakers to suit all interests, budgets and ages.

The project focuses on the destination’s key pillars: adventure, wildlife, culture, cities, natural beauty and food & drink.

The Meet Your South Africa guides have been handpicked by the tourism board due to their friendliness, charisma and invaluable knowledge and expertise in their fields to connect UK travellers with the people of South Africa.

The guides are featured in a new dedicated section of South African Tourism’s website which includes imagery and video content of them and the experiences they offer.

Via the website, holidaymakers can book individual tours with their favourite guides as well as any of the multi-day packages tailormade by tour operator partner, Travelbag, which contains their preferred travel experiences.