NewDog PR, a strategic PR business for hotels, with a focus on the investment arm of the sector, has launched.

The company was founded by hotel sector enthusiasts Katherine Doggrell and Emily Newman, driven by a need for clear, gripping PR in a market rapidly moving into the mainstream for investors.

The group launched with clients including: PnK People, Watson Farley & Williams, Magnuson Hotels, bestselling author Daniel Fryer and Resources for Leisure Assets.

Doggrell made the leap from journalism into PR and was most-recently EMEA editor-in-chief at Questex Hospitality.

She has written for publications as diverse as the Financial Times, the Guardian, Q, Mojo and Business 2.0.

Newman is communication specialist having worked with brands, events, professional services, media and not-for-profit organisations.

NewDog, which is based in the UK and France, is working with companies across the hotel stack and is eager to talk anyone who feels they have a tale to tell.

Find out more above.