The World Travel & Tourism Council (WTTC) together with IC Bellagio and Members of the private Travel & Tourism sector, has launched a new consumer focussed initiative helping travellers understand how they can discover the world sustainably.

The World Travel & Tourism Council’s (WTTC) 2024 Economic Impact Research (EIR) today unveiled a promising future for Oman’s Travel & Tourism sector. With strong government support and strategic initiatives, the sector is poised to not only recover but to reach unprecedented heights this year.

The World Travel & Tourism Council (WTTC) 2024 Economic Impact Research (EIR) has revealed Italy’s Travel & Tourism sector contributed €215BN, representing 10.5% of Italy’s total economic output last year, underscoring the sector’s prominence as a backbone of the Italian economy.

The leading players of Travel & Tourism globally have published a landmark joint report setting out their joint plan to help halt and reverse biodiversity loss. Launched on Earth Day 2024, “Nature Positive Travel & Tourism in Action” is the creation of the high-level ‘Nature Positive Tourism Partnership, made up of the World Travel & Tourism Council (WTTC), the World Tourism Organization (UN Tourism) and the Sustainable Hospitality Alliance (the Alliance).

The World Travel & Tourism Council’s (WTTC) 2024 Economic Impact Research (EIR) revealed today that the U.S. Travel & Tourism sector has contributed more to the U.S. economy than any previous year on record, despite the slower return of international visitor spend.

The World Travel & Tourism Council (WTTC) congratulates Saudi Arabia’s achievement of welcoming over 100 million tourists, a testament to the Kingdom’s strategic reforms, visionary investments, and resilience in the face of global challenges.