Strong performance at Premier Inn has continued to boost sales at Whitbread. The hotel chain saw like-for-like sales increase by 10.7 per cent in the 24 weeks to August, with cost-conscience business travellers increasingly turning to the chain over more expensive options.
Premier Inn is set for launch in Qatar following the inking of a joint venture agreement with regional hospitality specialist Dohaland. The first property to open under the terms of the deal will be situated in Doha Education City and is expected to open next year.
Hotel and restaurant chain Whitbread has enjoyed a strong start to the financial year, as budget chain Premier Inn led the way. Overall the group – which also operates the Costa Coffee, Brewers Fayre and Beefeater brands - recorded a like-for-like sales increased of 7.6 per cent over the 13 weeks to June 3rd.
Breaking Travel News interviews Alan Parker, CEO Whitbread PLC at WTTC 2008, Dubai.