The company, which operates the Premier Inn chain of hotels, said the move was necessary following a slump in travel following the Covid-19 outbreak.
Whitbread has blamed “weak trading conditions” in the UK economy for a slowdown in sales. The company, the largest hotel operator in the UK, said sales at Premier Inn properties open at least a year fell by 4.6 per cent in the first quarter of the year.
Whitbread has unveiled Zip by Premier Inn, a new no-frills hotel concept. The first Zip by Premier Inn hotel will open with 138 rooms in the Roath district of Cardiff in early 2019.
Whitbread PLC announced today it has appointed Louise Smalley, Group Human Resources Director, as an Executive Director.
Whitbread PLC announces that Nicholas Cadbury has been appointed as its new Group Finance Director.
Whitbread, the UK’s largest hotel and restaurant group, continued to deliver on its sustainability strategy by saving thousands of tonnes of CO2 across its hotels, restaurants, and coffee shops in 2011.
Whitbread – which operates Premier Inn and Costa Coffee in the UK – has reported strong sales growth for the 50 weeks to February 11th 2012. In total the group recorded an 11 per cent increase in total sales and confirmed it will create 10,000 jobs in the UK over the next three years.
Whitbread PLC – operator of Premier Inn and Costa Coffee – reported a 3.9 per cent increase in like-for-like sales for the fourth quarter. Separately, the company – the largest hotel and coffee shop chain in the UK - announced the acquisition of Coffee Nation.
Profits at Whitbread jumped by 43 per cent to £151m in the six months to September, following a surge in demand at the Costa Coffee chain. Continued expansion and a strong advertising spend also saw profits rise at the Premier Inn chain.
Strong performance at Premier Inn has continued to boost sales at Whitbread. The hotel chain saw like-for-like sales increase by 10.7 per cent in the 24 weeks to August, with cost-conscience business travellers increasingly turning to the chain over more expensive options.