The Premier Inn brand is set for launch in Qatar following the inking of a joint venture agreement with regional hospitality specialist Dohaland.

The first project announced under the agreement will see Premier Inn’s value hotel model transported to Doha Education City.

Pictured: Abdul Aziz Al-Emadi with Darroch Crawford

A 200 room hotel to be built in the area, which is situated on the outskirts of the city and is home to some of the leading educational institutes in the world

Dohaland chief executive Abdul Aziz Al-Emadi said: “We believe there is current need in the market for quality budget hotels in Doha, our partnership with a globally recognised brand such as Premier Inn will address this segment in the market.”

“Our long term strategy at Dohaland Hospitality is to provide a diversified offering and cater to different segments without compromising the quality of the product or experience.”

Joint Venture

The venture will be administered by Dohaland, which is mandated by national authorities to introduce unique hotel brands to Qatar, contributing to the development of tourism and hospitality industry in the country and achieving the best in modern hospitality standards.

Premier Inn, which is owned by Whitbread, is the largest hotel group in the UK and presently operates three hotels in the UAE.

The company also opened its first hotel in India last year.

Darroch Crawford, managing director of Premier Inn in the Middle East, said: “The offering we propose, with the price bracket it includes, allows us to be accessible to wider and largely unserviced segment of the market.

“We have three hotels already open in Dubai and two more under development in Abu Dhabi.

“This partnership lends further weight to our commitment to the region and our intention to be the largest and best provider of value for money hotels in the region.”