James Berresford talks to Breaking Travel News at the World Travel Market 2012.
Today at World Travel Market in London, VisitEngland announced plans to launch eight marketing campaigns in 2013 to run from January to boost domestic tourism next year. The campaigns will cover the four key themes of countryside, heritage, culture and coastal, and will run in partnership with destinations from all over England as well as national commercial organisations.
VisitEngland’s chairman Viscountess Cobham has revealed the national tourist board’s plans to further grow tourism in England by working more closely with the travel trade. Unveiling a raft of activity aimed at inspiring and educating travel agents to sell more holidays at home, Lady Cobham urged the trade to get behind the tourist board and support domestic tourism.
On the day of the opening ceremony of the London 2012 Paralympic Games, VisitEngland has launched a new online guide designed to help destinations attract more visitors with access needs by providing access information on their websites.
VisitEngland has announced the start of a new partnership project to deliver local destination marketing and thematic campaigns throughout the country. The three-year project, ‘Growing Tourism Locally’, will generate £365 million in additional tourism spend and has been funded by £19.8 million from the government’s Regional Growth Fund with contributions from VisitEngland and the private sector.
VisitEngland is launching a new partnership project which designed to inspire Britons to take more holidays at home. The new campaign aims to create 9,100 jobs, generating £365 million in additional spending over the next three years.
Literatours, Sci-Fi Adventures, the Kate effect, Horrible Histories and set-jetting (still!) will be among the key travel trends of 2013, according to the national tourist board, VisitEngland.
VisitEngland has launched the latest version of The Pink Book - a comprehensive guide covering everything operators need to know about running an accommodation business. The guide has been completely updated for 2012 and contains practical information for tourist accommodation - from obtaining entertainment and alcohol licences to food hygiene, and health and safety.
As many as four million Brits plan to make the most of the forthcoming double bank holiday weekend by taking at least one overnight stay in the UK, with 3.4 million people planning to take that trip in England. That is according to VisitEngland’s Diamond Jubilee Trip Tracker, which predicts the trend will generate some £700million in tourism spend for the UK economy, just under £600million of which will be spent in England.
VisitEngland, the national tourist board, has released figures revealing that 5.4 million domestic overnight trips were taken in England in January this year - an increase of 5% compared to 2011.