Visit Britain News
Britain’s Top Experiences on Display for Global Buyers from USA, Canada and Brazil
Best of destination Britain on show to top travel buyers from the USA, Canada and Brazil as VisitBritain leads flagship trade mission
VisitBritain Launches Global Screen Tourism Campaign With Blockbuster-Inspired Film
To drive inbound tourism across Britain, national tourism agency VisitBritain has this week launched a global screen tourism campaign, kicking off with a blockbuster-inspired film that sees Britain the star of the show. The campaign ‘Starring GREAT Britain’ rolls out internationally this week with a launch film drawing on iconic film and TV moments from Mission: Impossible to Bridget Jones; Spider-Man to Succession; House of the Dragon to Harry Potter; Paddington to Fast & Furious to Mary Poppins Returns and more.
Wego and VisitBritain announce boost in bookings to Britain
A partnership between Wego, the largest online travel marketplace in the Middle East and North Africa (MENA), and VisitBritain, Britain’s national tourism agency, has seen a 25% boost in bookings to Great Britain.
British Airways and VisitBritain team up for new campaign: ‘Ask Britain Anything
British Airways and VisitBritain have joined forces in a new campaign that gives an insider’s view on modern Britain, with all its vibrancy and warmth, to inspire US visitors to book their next visit.
Discover Fresh and Exciting Tourism Products Across England, Wales, and Scotland
VisitBritain is set to welcome more than 120 international travel trade buyers for a series of educational visits across Britain.
Tax-Free Shopping To Be Re-Introduced By Britain For Overseas Visitors
Britain will bring back sales tax-free shopping for overseas visitors to boost the country’s flagging retail sector, finance minister Kwasi Kwarteng said on Friday.
Visit Britain’s response to the Chancellor’s financial statement
Statement from Visit Britain’s CEO Patricia Yates on today’s announcement from the Chancellor HM Treasury on introducing a modern, digital, VAT-free shopping scheme for international tourists.
Britain welcomes increase in visitor numbers
The number of international visits to Britain continue to grow, with visitors spending more and inbound tourism setting new records for visits in the first six months of 2015 and very strong quarter two figures from the Office of National Statistics show. Britain has welcomed three per cent more visits over the first six months of 2015, beating last year’s record figures for the same period. Spending in the first six months of 2015 increased by two per cent, contributing £9.5 billion to the UK economy.
Britain’s heritage is top priority for tourists
With summer finally abating and a new series of the globally popular Downton Abbey set to begin this weekend, insights from VisitBritain reveal that visiting castles, stately homes and famous buildings in Britain is now a top priority for overseas visitors. Nearly 30% of all visits to Britain include a trip to built heritage sites, with the amount spent by those who do so amounting to £6.5 billion over the entirety of their trip.
VisitBritain launches world’s biggest invite
Following on from the success of hosting the world’s largest and most watched sporting extravaganza, a new multi-million pound joint marketing push from British Airways and VisitBritain has been launched.
007’s great mission to lure more tourists to Britain
VisitBritain will launch its biggest ever film tourism campaign, centered around the release of Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment’s SKYFALL™, the 23rd James Bond adventure, in theatres worldwide this fall.
Games showcase Britain to the world
As the curtain closed on the Games of the XXX Olympiad, VisitBritain, the national tourism agency, released initial findings on how the hosting of the London 2012 Games has showcased Britain to the world - and how the agency plans to make the most of this opportunity.