Athletics superstar Usain Bolt has opened Jamaica’s latest Tracks & Records franchise at the New Pineapple Shopping Centre in Ocho Rios. The franchise is the latest tourism hotspot in the busy resort town on the north coast of the country. The Jamaican-themed restaurant was developed to capitalise on the global appeal of brand Jamaica, and to celebrate the success of the world’s fastest sprinter.

Arnold Schwarzenegger, David Beckham, Kevin Spacey, Usain Bolt, Rafael Nadal, Kevin Costner and Iron Maiden’s Bruce Dickenson are among the favourites to win the World Travel Awards “Face of Travel 2010”. The winner will be announced at this year’s WTA Grand Final 2010, which takes place at London’s Grosvenor House Hotel on Sunday 7 November.

Jamaica’s “golden son” Usain Bolt rounded off a brilliant World Athletics Championshsips in Berlin by being guest of honour at an exclusive reception for travel and tourism officials at the Jamaica & Tui VIP Lounge, Park Inn Hotel. The top-level gathering applauded Jamaica’s successful leverage of its sporting heroes at the nine-day tournament and the island’s ambitions to become a sport tourism front runner.

With Sunday night’s record-breaking 100m sprint by Usain Bolt once again demonstrating why he is a once-in-a-lifetime sporting sensation, the small but hugely significant island of Jamaica showcased its brilliance once again to the world. Standing trackside for the victory, the island’s tourism officials were overwhelmingly jubilant, as nowhere better understands the link between sport and tourism.

The world’s fastest man took time out of his hectic training schedule to hook up with the world’s most beautiful woman at a glittering Jamaica National Day party ahead of the Beijing Olympics.Jamaican sprinter and current 100m World Record Holder, Usain Bolt, met reigning Miss World, Zi Lin Zhang of China, to celebrate Jamaica National Day. The body beautiful duo were out in force to celebrate the beautiful Caribbean island of Jamaica.