Last week, the United States, Canada and Mexico kicked off the largest destination marketing programme ever built around a single sporting event: a bet that eight years of preparation and six weeks of global attention will translate into lasting visibility and long-term growth in visitors and investment. The build-up has been turbulent. Visa restrictions, border politics, travel costs and geopolitical tensions have dominated the conversation in a way no host nation would have chosen. Yet all three countries remain committed to playing until the final whistle.

Siyam World Maldives, has unveiled one of the newest and most exciting wreck dives in the Maldives. Created from a former Maldivian tuna freighter, the 66.36-metre vessel now rests beneath the waters of Noonu Atoll, offering divers the opportunity to explore a remarkable new underwater attraction while laying the foundations for something even bigger. Over time, through natural coral growth and dedicated restoration efforts, the wreck will gradually transform into a thriving living reef, creating new habitat for marine life and supporting the long-term health of the surrounding ecosystem. This journey from shipwreck to living reef forms the foundation of Wreck to Reef, Siyam World’s new annual conservation initiative under the Sun Siyam Cares sustainability platform.

Royal Caribbean has officially welcomed Legend of the Seas to the family, continuing the evolution of the Icon Class lineup designed to deliver the best family vacation experiences. After nearly two years of construction at the Meyer Turku shipyard in Turku, Finland, the third Icon Class ship is now ready to make its July 2026 European debut.

The Anthem Hotel, Tapestry Collection by Hilton, announced the debut of the Soccer Legends Suite, an immersive guest experience celebrating some of the legendary players, moments and culture that have shaped U.S. soccer. The suite was unveiled on June 10 with a special ribbon-cutting ceremony featuring National Soccer Hall of Famers Tony Sanneh, Joe-Max Moore and Jeff Agoos, as Los Angeles prepares to welcome the global soccer spotlight.

The International Air Transport Association (IATA) has elected EVA Air President Clay Sun to its Board of Directors, making him the first Taiwanese representative to serve on the organization’s highest governing body and marking the first participation by a Taiwan-based airline. The announcement was made at the 82nd IATA Annual General Meeting (AGM), in Rio de Janeiro, Brazil.

Ecuador’s Secretary of Tourism has launched Ecuador 2026, an international tourism campaign that uses football as a platform to promote the country to audiences around the world during one of the sport’s most visible moments.