Korean Air is enhancing its service offering by upgrading its airport lounges and introducing Premium Economy cabins, in line with its new corporate identity and the upcoming integration with Asiana Airlines. At Incheon International Airport Terminal 2, the airline will expand and renovate lounges by building new “Prestige Class Garden Lounges” in both the east and west wings and enlarging the existing Prestige Class and Miler Club Lounges, with phased openings starting in August 2025. Renovations in the west wing’s First Class and Prestige Class Lounges are expected to be completed by April 2026, resulting in six lounges with 2.5 times more space and doubled seating capacity.

Six Senses, as part of IHG Hotels & Resorts’ Luxury & Lifestyle portfolio, has signed a hotel management agreement with VIC Properties to develop the new Pinheirinho coastal estate near Comporta, Portugal. This 400-hectare property, long held privately and largely preserved as a pinewood reserve, will now be transformed into a destination featuring a 70-key hotel and 58 branded residences.

Anantara Golden Triangle Elephant Camp & Resort has unveiled The Mekong Explorer Tent, a unique, luxurious hillside retreat offering panoramic views of Northern Thailand’s scenic landscapes. Located near the Golden Triangle and set in a 160-acre bamboo forest, the two-bedroom tent provides guests with sweeping vistas of jungles, the Mekong River, and even rescued elephants. Designed with explorers in mind, the accommodation blends premium materials with local cultural accents, offering amenities such as handcrafted furniture, sustainable local teas, and regional delicacies.

Today, Marriott International, Inc. announced the opening of City Express by Marriott Duluth (GA), the first City Express by Marriott property in the United States. Available to book as of March 2025, the opening marks a significant milestone for the company as its official debut in the affordable midscale segment in the U.S. and Canada.

Mandarin Oriental Hotel Group is pleased to announce the appointment of ShaoWei Ong as Chief People & Culture Officer, effective 17 March 2025. ShaoWei will report directly to the Group Chief Executive, Laurent Kleitman and join both the Executive Committee and the Group Leadership Team, reflecting the Group’s commitment to placing its people at the heart of its operations. Amanda Hyndman, who has held the dual roles of Chief People & Culture Officer and Chief Operating Officer, will now focus fully on her responsibilities as COO.

There’s preparing for a championship game, and then there’s preparing for March Madness. It’s not just a game. It’s not just a moment. It’s a cultural phenomenon—one that sweeps up fans, fuels unforgettable memories, and sends revenue potential soaring across the hospitality and gaming industry.