Tourism Ireland, in collaboration with Tourism Northern Ireland, has launched a new destination brand. The brand will be used to promote Northern Ireland in Great Britain with the aim of helping transform how prospective visitors see the destination.
Tourism Ireland has created a new online film to highlight the country’s Ancient East – inviting prospective visitors on a journey into the past and to experience a destination with 5,000 years of history.
Tourism Ireland and VisitBritain today announced a new agreement to boost tourist numbers from long-haul markets such as China and India. The Memorandum of Understanding was signed by Niall Gibbons, chief executive of Tourism Ireland, and Sandie Dawe, chief executive, VisitBritain.
Emirates Airlines has increased frequency on its Dubai–Dublin route, acknowledging growing demand for travel to Ireland and the huge potential to grow tourism further from the Gulf region. That is according to Amanda Burns, general manager, Tourism Ireland, Asia Hub, and comes as the airline confirmed it would double its capacity to Ireland to 14 flights per week as of September 1st.
Ireland’s Tourism Minister Arlene Foster has unveiled plans to increase the number of overseas holidaymakers to Northern Ireland in 2012 by 20% with a new advertising campaign that will feature a track from Snow Patrol’s latest album.
Seventeen travel agents from Australia and New Zealand visited Belfast recently, as part of a fact-finding trip to Northern Ireland.