The government of The Gambia has appointed the Hamat Bah to the role of minister of tourism, effective immediately. Tourism is of great importance to the Gambian economy and Bah, who has previously worked in the tourism sector, will look into new ways to develop the industry to increase its contribution to the economy in order to raise the living standards of Gambians.

Leading travel and lifestyle PR and marketing consultancy Hills Balfour has started working together with Gambia Tourism Board to manage its PR in the UK with additional marketing support. The consultancy’s core PR objectives are to increase visitation to the country specifically during the summer season and to promote the destination’s proximity to and direct access from Europe.