In recent years, Tanzania has emerged as a beacon of adventure and natural beauty in Africa, drawing increasing numbers of tourists eager to experience its diverse landscapes, wildlife, and vibrant culture. The country’s allure has been further cemented by the honor of hosting the Africa & Indian Ocean Gala Ceremony 2025 of the esteemed World Travel Awards, showcasing its prominence as a premier global destination.

The World Travel & Tourism Council’s (WTTC) 2024 Economic Impact Research (EIR) unveiled the significant growth of Tanzania’s Travel & Tourism sector last year, with record-breaking numbers for economic contribution and visitor spend. According to the data, Travel & Tourism contributed TZS 18.6TN to the national economy, surpassing the previous 2019 peak by 4%, representing 9.5% of the economy, showing the importance of the sector to the economic output.