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Starwood to take stake in Design Hotels of Germany

6 December 2011 Hotel News

Starwood Hotels & Resorts announced earlier it has signed an agreement to acquire 49.8 per cent of Design Hotels from Arabella Hospitality, one of its partners in Germany. Berlin-based Design Hotels, a publicly traded company and provider of distribution, sales, marketing and consulting services for hotels boasts a portfolio of over 200 member hotels in 40 countries.

Starwood Hotels launches Reveal a World of Possibilities

25 July 2011 Hotel News

Starwood Hotels & Resorts Worldwide has announced the launch of ‘Reveal a World of Possibilities’ – a new resorts campaign designed to educate travel professionals on the more than 200 resorts in Starwood’s global portfolio. Beginning this week, travel professionals can visit to view a visually stunning, six-minute video that focuses on the company’s dynamic resort portfolio.

Julia Harnischfeger appointed to Aloft Excel

6 July 2011 Hotel News

Aloft Hotels has confirmed the appointment of Julia Harnischfeger the general manager of Aloft London ExCeL ahead of its opening later this year. The hotel will mark the debut of Starwood Hotels’ Aloft brand in the UK when it opens on October 31st 2011. Also in Europe today, City.Mobi is celebrating the success of its new guide to London.

Starwood expands New York hotel offering

Starwood expands New York hotel offering

14 June 2011 Hotel News

Starwood Hotels & Resorts has opened the new Aloft New York Brooklyn, just the second Aloft hotel in New York city. Located in the heart of Downtown Brooklyn, Aloft New York Brooklyn’s debut comes on the heels of the December 2010 opening of Aloft Harlem, giving Aloft outposts in two of New York’s most dynamic and thriving neighbourhoods.

Starwood embarks on New York expansion

Starwood embarks on New York expansion

12 June 2011 Press Release

New York city has become the first, and only, city in the world to boast all nine of Starwood’s global brands, with the opening of The Chatwal New York. The global hospitality company is set to reach 25 hotels in New York city by 2014.