Starwood News
Starwood to take stake in Design Hotels of Germany
Starwood Hotels & Resorts announced earlier it has signed an agreement to acquire 49.8 per cent of Design Hotels from Arabella Hospitality, one of its partners in Germany. Berlin-based Design Hotels, a publicly traded company and provider of distribution, sales, marketing and consulting services for hotels boasts a portfolio of over 200 member hotels in 40 countries.

Le Meridien celebrates the unveiling of 100th hotel Coimbatore in India
Starwood Hotels & Resorts has announced the opening of Le Méridien Coimbatore, its newest hotel in India and the 100th Le Méridien hotel globally for the brand. Owned by Appu Hotels Limited, Le Méridien Coimbatore is the first internationally branded five-star hotel in the city.

Starwood Hotels & Resorts launches online Ratings & Reviews
Starwood Hotels and Resorts gives guests the chance to “sai it like it is” with the launch of online ratings and reviews.

Starwood Hotels debuts 1st St. Regis Hotel in Florence
Following a meticulous restoration the Grand Hotel Florence re-emerges as a St. Regis(R) brand flagship offering a new dimension in Luxury for the region.

Starwood’s Aloft brand surpasses milestone 50th Hotel with 4 new Hotels
Celebrated as the fastest brand launch in hospitality industry history, four new Aloft(R) hotels around the world have catapulted the white-hot brand past its landmark 50th hotel opening.
Starwood Hotels expands presence in Turkey with the New Sheraton Adana Hotel
Ideally Located on the Bank of the River Seyhan, the Sheraton Adana Hotel Will Open in 2013 in Turkey’s Culturally-Charged Commercial and Agricultural Centre.
Starwood Preferred Guest serves up unique access to the US open
SPG members can transform Starpoints into a variety of exclusive “Game on with SPG” US.
Starwoods’ two largest upper-upscale brands expand Spa Footprint
Starwood Hotels & Resorts’ Two Largest Upper-Upscale Brands Expand Global Spa Footprint across Asia and the Middle East. Sheraton to Add 10 and Westin to Add 6 New Spas to Existing Portfolio by End of 2011.
Starwood Hotels launches Reveal a World of Possibilities
Starwood Hotels & Resorts Worldwide has announced the launch of ‘Reveal a World of Possibilities’ – a new resorts campaign designed to educate travel professionals on the more than 200 resorts in Starwood’s global portfolio. Beginning this week, travel professionals can visit StarwoodPro.com to view a visually stunning, six-minute video that focuses on the company’s dynamic resort portfolio.
Julia Harnischfeger appointed to Aloft Excel
Aloft Hotels has confirmed the appointment of Julia Harnischfeger the general manager of Aloft London ExCeL ahead of its opening later this year. The hotel will mark the debut of Starwood Hotels’ Aloft brand in the UK when it opens on October 31st 2011. Also in Europe today, City.Mobi is celebrating the success of its new guide to London.

Starwood expands New York hotel offering
Starwood Hotels & Resorts has opened the new Aloft New York Brooklyn, just the second Aloft hotel in New York city. Located in the heart of Downtown Brooklyn, Aloft New York Brooklyn’s debut comes on the heels of the December 2010 opening of Aloft Harlem, giving Aloft outposts in two of New York’s most dynamic and thriving neighbourhoods.

Starwood embarks on New York expansion
New York city has become the first, and only, city in the world to boast all nine of Starwood’s global brands, with the opening of The Chatwal New York. The global hospitality company is set to reach 25 hotels in New York city by 2014.