Manchester City has renewed its sponsorship deal with the Abu Dhabi Tourism Authority, which becomes the Premiership club’s official destination partner. The hugely respected tourism authority won “World’s Leading Tourism Board” at the 2009 World Travel Awards.
Nine candidates bidding to host the World Cup in 2018 or 2022 have begun delivering their proposals to Fifa. David Beckham presented England’s bid to Sepp Blatter, telling the Fifa president of the “passion and emotion” the nation would bring to the tournament and declaring “football runs through our veins”.
Whilst fewer overseas football fans are expected to travel to this summer’s World Cup in South Africa, those that did are expected to stay for longer and spend more compared to previous tournaments such as Germany 2006.
FIFA has given the green light to South Africa’s ten World Cup host stadiums following a 10-day final inspection. Six new stadia have been built and four given total renovations in preparation for the tournament, which kicks off on 11 June.
South Africa has hosted the Rugby World Cup, the Cricket World Cup and this summer will welcome the FIFA World Cup finals. In its bid to become a sports tourism powerhouse, football’s biggest event can be the springboard to fulfil the country’s massive ambitions. By Mike Starling
The 2010 FIFA World Cup will be like no other World Cup in history. For the first time the greatest event in football, the most widely-followed sporting extravaganza on the planet, is breaking new ground in Africa – more specifically, South Africa.
With a bumper calendar of mega sporting events, sport tourism is set to play a catalytic role in sparking the recovery of global tourism in 2010. Experts predict that the sector will post record profits and contribute an astonishing 14% to the travel and tourism economy.
THG’s two-decade track record of providing best-in-class hospitality translates to an unforgettable experience and unprecedented opportunity for clients.
Football fans have been frantically on their phones to travel agents over the weekend booking flights and accommodation to South Africa next June following the World Cup draw and a batch of almost 1m tickets going on sale at the weekend. However corporate sales are expected to be weak, according to Fifa.
The sport tourism industry is expected to receive a massive jolt as football fans make a mad dash to book travel arrangements to South Africa.
As excitement builds ahead of the 2010 World Cup in South Africa, many other countries in the region are also holding high expectations of a tourism boom. Countries across the region have made huge investments in the hope that large numbers of fans travelling to watch the World Cup will decide to visit them too.
After a week that witnessed 50,000 senior travel industry professionals, ministers and press, gathering in London to celebrate 30 years of World Travel Market, sports tourism emerged as the clear front-runner to guide the industry out of economic downturn. As the industry now looks ahead to next year’s World Sport Destination Expo – the world’s first global sport tourism exhibition dedicated to the travel and tourism’s fastest growing sector – WTM acknowledged its role in manoeuvring sports tourism into the global spotlight.