Sport Tourism News
Bangkok reaffirms its sport tourism credentials
The world snooker elite will be heading to Bangkok next month as the capital of Thailand plays host to Snooker World Cup next month as part of its programme to become the sporting hub of Asia.
London 2012 Oympics: 2.3 million further tickets to go on sale
A further 2.3 million tickets for London 2012 Olympics are set to go on sale next Friday, organisers have announced. The tickets will go on sale at 0600 BST on 24 June on a first come, first served basis to those who missed out on the first round.
Anger mounts over London Olympics ticketing
London 2012 chairman Lord Coe has defended criticism of corporate ticket allocation after Thomas Cook began selling Olympics tickets at significantly inflated prices. The tour operator was allocated 300,000 tickets in return for a rumoured £20 million sponsorship deal, and has now started selling packages ranging up to £6,499.
Vero to open Rio office
Vero Communications, the sport business consultancy founded by Mike Lee, has announced the launch of its first overseas office in Rio de Janeiro. Meanwhile the London-based company’s campaign that helped sway Fifa to award the 2022 World Cup to Qatar has been honoured by communications industry bosses.
European Cup: Manchester United and Barcelona set for record cash windfall
The European Cup Final between Manchester United and Barcelona at Wembley Stadium is expected to be a massive cash cow for all involved, and generate a record cumulative economic windfall of €369m, according to a new report released by Mastercard.
World Cup and Winter Olympic will lift Russia to new heights
Russia is spending billions in the build up to the 2014 Winter Olympics and 2018 World Cup to bring its infrastructure up to FIFA and ICO standards. However the legacy and possible gains are unlimited, as BTN finds out.
Qatar – the rising star of tourism
The FIFA 2022 World Cup may be a decade away but its host Qatar is already embarking on a hospitality programme that will transform it into one of the world’s most exciting destinations. BTN takes a look at the tiny nation with grand plans.
Monaco gears up to host most glamorous event on F1 calendar
A weekend of mega-yachts, celebs and fast cars is lined up as Monaco gears up to host the most glamorous leg of the Formula One season. BTN looks at the enduring appeal of this glitterati favourite.
WTTC Summit 2011: Abu Dhabi – the rising star of Sport Tourism
Abu Dhabi’s rapid rise to tourism stardom is represented by its strong presence at the WTTC Global Tourism Summit in Las Vegas. The fast-growing emirate, which picked up a host of honours at the recent World Travel Awards, is using Sport Tourism to take its brand to a global audience.
France wins right to host 2018 Ryder Cup
France has won the rights to host the 2018 Ryder Cup, the first time the tournament will be held in the country. The 42nd edition of the biennial match will be staged at Le Golf National in Versailles, just outside Paris, which has been the venue for 18 of the last 20 French Open tournaments.
BA unveils London 2012 Olympics sponsorship campaign
British Airways has unveiled its multi-million London 2012 Olympics campaign, its largest ever sponsorship. The British flag carrier has paid £40m for tier-one sponsorship. The campaign is being anchored by the Great Britons programme, which offers travel bursaries for talented individuals and groups.
Australia in sport tourism drive
Australia has highlighted the power of sport tourism as integral to its tourism industry, led by events such as the Formula 1 Grand Prix. BTN takes a closer look at how the nation is harnessing sport to attract a global audience.