Boutique hospitality brand The Pavilions Hotels & Resorts has partnered with Roman wellbeing concierge service Privilege to launch a new in-room wellness service at its trio of luxury urban hotels in the Eternal City. Guests at The First Arte, The First Dolce and The First Musica, Rome by The Pavilions can now browse, book and enjoy Privilege’s range of massages, beauty treatments, personal training sessions and wellness rituals in the comfort of their own room or suite. Bookable via an in-room QR code, the new collaboration is designed for comfort and ease, while also reaffirming The Pavilions Hotels & Resorts’ dedication to crafting sophisticated, private spaces in which to relax, connect with cultures and explore some of the world’s most desirable destinations.

A new report by The Data Appeal Company, the leading tourism intelligence firm part of the Almawave Group, by analysing thousands of reviews, OTA rates, and digital traces, reveals how the Holy Year reshaped tourism, visitor experience, and the global perception of Rome. The Jubilee ultimately redirected visitor flows, spread spending across flexible accommodation types, and enhanced the perception of Christianity’s symbolic sites. Although traditionally popular attractions such as the Colosseum, Trevi Fountain, and Pantheon remained on the podium, Vatican landmarks saw unprecedented growth. St Peter’s Basilica experienced a remarkable +93% increase in digital traces, while maintaining an exceptionally high Sentiment Score of 94.5/100. Much of this growth was likely fuelled by Jubilee pilgrims coming specifically to cross the Holy Door, a key rite available only during the Holy Year. In parallel, the Vatican Museums recorded a more moderate yet significant rise with +10% in digital traces and a Sentiment Score of 89.7/100, up 2.4 points from 2024.

Hotel de Russie celebrates its twenty-fifth anniversary by honouring the hallmarks that define its legacy – a deep-rooted sense of history, unmistakable style, and the warm hospitality for which Rocco Forte Hotels is renowned. These distinctive elements have established the hotel as a veritable Roman landmark on the international stage. This milestone marks not only the evolution of an iconic property on Via del Babuino but also its enduring bond with the famed Secret Garden and the hotel’s status as a destination of choice for international guests seeking a memorable Roman stay.

Building on the success of its “Taste of Heritage” Gastronomy Series, Radisson Collection continues its journey of connecting guests with authentic local experiences. The latest edition, “A Roman Guide for Foodies,” is crafted in collaboration with Gambero Rosso, Italy’s renowned wine and food experts.