Mirai News
Mirai and STAAH integrate to drive a global strategic alliance
Mirai, a leader in hotel distribution technology and direct booking optimization, and STAAH, the leading global platform in cloud-based hospitality distribution and booking solutions for all types of accommodation, have today announced a global strategic alliance. This collaboration takes shape through an advanced API integration designed to transform and optimize the way hotels manage their bookings, inventory and online distribution.
Sarai – The AI Revolution Transforming Hotel Hospitality
Mirai has launched Sarai, an advanced AI “super-agent” designed to transform hotel guest interactions into intelligent, seamless experiences. Available 24/7 across multiple languages and channels—including websites, WhatsApp, and soon voice and phone—Sarai can manage real bookings, check rates, process cancellations, and answer complex, multi-part questions in natural language.
The shift from automation to intelligence: AI agents explained
For years, chatbots have been the entry point to automated customer interaction. They were useful, predictable, and cost-effective. But they were also rigid, limited, and often frustrating. Today, a new generation of AI agents is emerging and they represent a clear evolution in how businesses and users will connect.
Don’t rely soley on AI marketing in 2025 for direct hotel sales warns Mirai
“Hoteliers wanting to drive direct sales shouldn’t rely solely on rapid AI-based placements for their marketing strategy in 2025” warned Mirai’s Pablo Delgado during an executive panel at Phocuswright – taking place this week in Phoenix, Arizona – titled ‘Travel’s tech driven retail revolution’.
Mirai Now Available on Oracle Cloud Marketplace
Mirai, a leading provider of booking engine, web design and metasearch connectivity for hotels and a member of Oracle PartnerNetwork (OPN), today announced that Mirai Opera Cloud App is available on Oracle Cloud Marketplace and can be deployed on Oracle Cloud Infrastructure (OCI) and integrated with OPERA Cloud via the Oracle Hospitality Integration Platform (OHIP). Oracle Cloud Marketplace is a centralized repository of enterprise applications offered by Oracle and Oracle partners.
Mirai study reveals Google has lost 1 percentage point of market share in direct hotel bookings
Mirai, the provider of technology and operations support to help hotels sell in the direct channel, has today unveiled new findings on the impact of the European Union’s Digital Markets Act (DMA) on the direct sale of hotel reservations within the European Union (EU) when compared with non-EU markets. Mirai’s latest analysis reveals that the DMA has led to Google suffering an overall 1% decline in its market share of all direct hotel bookings within the EU, marking a significant shift in how users interact with hotels via Google platforms.
Cloudbeds and Mirai join forces to transform hotel distribution and marketing
Cloudbeds, the premier hospitality management software platform, and Mirai, a leader in hotel distribution technology and direct booking optimization, have today announced a strategic partnership aimed at transforming how hotels manage bookings, distribution, and marketing. The agreement will provide joint customers with advanced tools to optimize their direct bookings, streamline their operations, and expand their digital marketing efforts.
Princess Hotels & Resorts boosts profitability
Mirai – which provides hotels with technology and operations support to sell in the direct channel – is proud to announce the impressive results of its collaboration with Princess Hotels & Resorts – a hotel chain that offers luxurious holiday experiences – on the implementation of Google’s Demand Gen campaigns, significantly enhancing Princess Hotels’ performance in the competitive luxury travel market.
Hotels could generate up to 2% additional income this summer by selling extras
As the summer season approaches, hotels have a prime opportunity to boost their revenue by offering add-ons to their guests. Enhancing the guest experience with thoughtfully curated extras not only increases satisfaction but can also significantly impact the hotel’s bottom line.
Mirai announces 18% increase in direct hotel sales share in Spain for summer 2024
The share of hotels sold via the direct channel in Spain increased by an average of 18% during the summer of 2024 over other channels thanks to the determination of the hoteliers to improve the profitability of the hotels again, according to data from Mirai. Although during the initial weeks of the UEFA Euro Cup 2024 sales growth slowed down, probably also due to the bad weather in Spain, in the last few days the company has observed that growth is picking up again. This rebound suggests a potentially very positive last-minute booking trend in most tourist destinations.
Mirai exceeds 5.8 million room nights and $1B TTV in 2023 and targets 20% growth in 2024
Mirai, whose technology solutions enable hotels to maximise direct sales opportunities and minimise distribution costs, proudly announces the closure of 2023 with an impressive milestone of 5.8 million room nights and $1 billion in Total Transaction Value (TTV). Building on this success, Mirai sets ambitious goals to achieve a 20% increase in room nights by the end of 2024, reaching 7+ million.