Marketers in the hospitality industry in Asia Pacific are not making enough use of marketing metrics for the Meetings, Incentive, Conventions and Exhibitions (MICE) business to be truly effective proclaimed hospitality leaders at a breakout session at a recent roundtable event held in Singapore and hosted by The Cornell-Nanyang Institute of Hospitality Management (CNI) and the Hospitality Sales and Marketing Association International (HSMAI) Asia Pacific chapter.

Breaking Travel News interviews Prabashni Reddy, Marketing Director, Durban, South Africa at World Travel Market 2007, describes the growth of MICE tourism and the importance of Indaba.