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Chihuahua uncovered: Mexico’s best-kept travel secret

Chihuahua uncovered: Mexico’s best-kept travel secret

13 April 2026 Press Release Tourism News

Vast, rugged and quietly spectacular, Chihuahua remains a largely undiscovered treasure within Mexico. Those who venture north are rewarded with a place that feels almost untouched, where epic landscapes, living traditions and a sense of discovery still define the journey.

BTN Interviews: Alberto Cunningham, Director General, Vetta, Autograph Collection, Distrito Uno

BTN Interviews: Alberto Cunningham, Director General, Vetta, Autograph Collection, Distrito Uno

20 March 2026 Focus

In the heart of Chihuahua’s rapidly evolving Distrito Uno, Vetta – Autograph Collection stands as a striking example of how modern luxury can be deeply rooted in place. Defined by its use of locally sourced basalt stone, towering timber structures, and crystals from regional mines, the hotel is more than a destination—it’s a reflection of the land itself. This connection runs deeper than design. Millions of years ago, during the Mesozoic Era, much of Chihuahua was submerged beneath the ancient Tethys Sea, leaving behind fossils and marine traces that still shape the region’s identity today. At Vetta, that sense of history, transformation, and natural beauty subtly informs both the architecture and the guest experience. We sat down with Alberto Cunningham, Director General of Vetta, to discuss the vision behind the hotel, its role within Distrito Uno, and how it captures the spirit of Chihuahua through design, gastronomy, and hospitality.

BTN Interviews: Jalisco’s Tourism Minister Michelle Fridman ahead of 2026 World Cup

BTN Interviews: Jalisco’s Tourism Minister Michelle Fridman ahead of 2026 World Cup

30 January 2026 Focus

Jalisco’s Tourism Minister Michelle Fridman positioned the state as the cultural heart of Mexico, highlighting its traditions, landscapes and identity beyond beach tourism. With Guadalajara hosting FIFA World Cup matches in 2026, Jalisco aims to showcase the wider region—from tequila country to Magical Towns—underpinned by a long-term strategy focused on inclusive, high-quality tourism that leaves visitors deeply connected to Mexico.

Gastronomy, Culture and Safety: Mérida’s Winning Offer for World Cup Travelers

Gastronomy, Culture and Safety: Mérida’s Winning Offer for World Cup Travelers

Mérida, the vibrant capital of Mexico’s Yucatán state, is staking its claim as one of the most compelling destinations for international visitors heading to the FIFA World Cup 2026. With its strategic location, exceptional connectivity, rich cultural offerings and world-class gastronomy, Mérida’s tourism leadership is pitching the city as an ideal 2- to 4-day complement to the excitement of the tournament.

Yucatán unveils its ‘Mayan Sanctuary’ campaign to showcase living culture and sustainable luxury

Yucatán unveils its ‘Mayan Sanctuary’ campaign to showcase living culture and sustainable luxury

10 November 2025 Press Release Tourism News

At WTM London, Lizzie Cole, Subsecretary for Tourism Promotion at SEFOTUR Yucatán, introduced the state’s new ‘Mayan Sanctuary’ campaign - a call to discover a Mexico defined by heritage, safety, and authenticity. The initiative positions Yucatán as a destination of living culture, world-class gastronomy and sustainable growth, inviting European travellers to look beyond the beaches of Quintana Roo.

Chihuahua, The Home of Adventure After the FIFA World Cup 2026

Chihuahua, The Home of Adventure After the FIFA World Cup 2026

4 November 2025 Press Release Tourism News

As Mexico, along with the United States and Canada, prepares to welcome thousands of visitors for the FIFA World Cup from June 11 to July 19, 2026—with matches in Mexico City, Guadalajara, and Monterrey—the northern state of Chihuahua is emerging as the perfect place to extend the experience beyond football.

Latin America’s travel and tourism elite celebrate at VIP reception in Cancún

Latin America’s travel and tourism elite celebrate at VIP reception in Cancún

Tourism and hospitality dignitaries from across Latin America convened in Cancún, México for the second leg of World Travel Awards 2025 to honour the organisations pushing the boundaries of excellence and innovation across the region. The World Travel Awards Latin America Gala Ceremony 2025, staged at AVA Resort Cancún, was attended by the who’s who of travel and tourism, with delegates sampling why Cancún is a powerhouse of the region’s tourism economy.

Costa Rica, Puerto Rico, and the Mexican Caribbean Lead 2024 U.S. Winter Travel Demand

Costa Rica, Puerto Rico, and the Mexican Caribbean Lead 2024 U.S. Winter Travel Demand

3 October 2024 Press Release Tourism News Organisations & Operators

The Caribbean will be, once again, one of the most sought-after winter escapades for American travellers, and three destinations will benefit from this travel demand, Costa Rica, Puerto Rico, and the Mexican Caribbean, according to the data analysed by Mabrian, the global travel intelligence platform, part of The Data Appeal Company – Almawave Group.

DidaTravel: Launch of new direct Shenzhen to Mexico City route

DidaTravel: Launch of new direct Shenzhen to Mexico City route

30 May 2024 Press Release Organisations & Operators

The first-ever direct flight from Shenzhen (China) to Mexico City connects Mexican hoteliers with over 20 million Shenzhen residents, including many high-income tech professionals. DidaTravel reports 219% year-to-date TTV*  growth in Chinese travellers outbound to Mexico, highlighting the significant potential for Mexican hoteliers.

SHA Mexico Celebrates Prestigious Nominations at the 2024 World Spa Awards

SHA Mexico Celebrates Prestigious Nominations at the 2024 World Spa Awards

29 May 2024 Focus

SHA Mexico, an esteemed name in the wellness and healthcare industry, has recently garnered significant recognition with two prestigious nominations at the 2024 World Spa Awards. The accolades include nominations for the “World’s Best New Wellness Retreat 2024” and “Mexico’s Best Wellness Retreat 2024”. These nominations highlight SHA Mexico’s commitment to excellence, innovation, and holistic wellness.