François Baltus-Languedoc’s mission at the helm of the authority will be to devise and implement innovative strategies to develop the appeal of the destination, both in terms of promotion towards international markets, as well as to advance the tourism offer in Martinique.

The Martinique Tourism Authority is ratcheting up its efforts to attract more cruise business by hosting a delegation of Florida-Caribbean Cruise Association. The group will be led by FCCA president Michele Paige, and include high-ranking executives with such notable cruise lines as Carnival, Princess Cruises, and Royal Caribbean.

The island of Martinique has taken concrete initiatives to increase its participation in the activities of the Caribbean Tourism Organisation. CTO secretary general, Hugh Riley, earlier met with the highest local authority, Serge Letchimy, president of the Martinique Regional Council to discuss the moves.