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Show me the money: Tourism Malaysia targets affluent customers

Show me the money: Tourism Malaysia targets affluent customers

30 July 2012 Tourism News

Tourism Malaysia has unveiled a new strategy designed to target affluent travellers from key cities around the world. “Indonesia, China, and India, these places are highly populated so we can capture a larger market base,” explained international marketing division director for south Asia, west Asia and Africa, Zulkifly Md.

Tourism Malaysia joins ICTP

Tourism Malaysia joins ICTP

10 June 2012 Tourism News

The International Council of Tourism Partners (ICTP) announced that the Malaysia Tourism Board, popularly known as Tourism Malaysia, has become a member of the growing alliance of international destinations.