Tourism Malaysia has unveiled a new strategy designed to target affluent travellers from key cities around the world. “Indonesia, China, and India, these places are highly populated so we can capture a larger market base,” explained international marketing division director for south Asia, west Asia and Africa, Zulkifly Md.
The International Council of Tourism Partners (ICTP) announced that the Malaysia Tourism Board, popularly known as Tourism Malaysia, has become a member of the growing alliance of international destinations.
Malaysia will be hosting the 2012 PATA Annual Conference from April 19th-22nd, making it the fourth time in forty years the nation has hosted the event. Organised by the Pacific Asia Travel Association at The Royale Chulan Kuala Lumpur, the conference will be themed ‘Building the Business Beyond Profits’.
Tourism has a crucial role in transforming Malaysia into a high-income country by 2020 said Malaysian Prime Minister, Dato’ Sri Mohd Najib bin Tun Abdul Razak, on joining the UNWTO/WTTC Global Leaders for Tourism Campaign.