Tourism Malaysia has appointed Junus bin Suhid as its new director in the UK and Ireland. Mr Suhid arrives in London from Tourism Malaysia’s head office where he was previously a deputy director within the industry development division for over three years.

Mr Suhid has over 25 years of experience in the tourism industry having previously held numerous senior positions within Tourism Malaysia, the Putrajaya Tourism Action Council and the Pahang Tourism Action Council.

As the new director of Tourism Malaysia UK and Ireland, Mr Suhid’s role will be to lead operations and strategic decision making at Tourism Malaysia’s London base in Trafalgar Square, with the primary aim of promoting Malaysia’s profile as an exciting tourist destination to the UK and Ireland markets, increasing visitor numbers especially during Visit Malaysia Year 2014.

Speaking about his appointment, Mr Junus Bin Suhid, Director of Tourism Malaysia UK and Ireland, said: “I am delighted to join the UK team in what is an exciting year for us. I will build on my previous success, experience and strong passion for Malaysia to make Visit Malaysia Year 2014 the best ever. I am fortunate to have an excellent team on board at Tourism Malaysia UK and Ireland , and look forward to working with them and the UK travel industry.”

Mr Suhid, who studied Science in Business Administration at the University of Southern Colorado in the United States, replaces Mr Abdul Rauf Abu Hassan with immediate effect.