Mabrian News
War in Middle East Trigger Volatile Security Perception and Early Signs of Demand Diversion
The escalation of the Middle East conflict has triggered diverse and sharp drops in travel security perception across Gulf destinations, prompting early signs of demand diversion among European and US travellers towards closer-to-home and long-haul alternatives, according to latest analysis of Mabrian (part of Almawave - Almaviva Group). US travellers are particularly sensitive to security concerns, while neighbouring destinations such as Egypt, Türkiye, and Jordan are feeling spillover effects on traveller confidence.
Overseas Travellers Turn to New European Destinations, Favoring Tourism Dispersion
Emerging destinations in lesser-known regions across Europe—from Northern Italy, Spain, and Portugal to Southern Finland and Poland—are attracting growing interest from overseas travellers, helping to drive both seasonal and geographic dispersion of European tourism. As these alternative destinations increasingly capture overseas demand focused on nature-based experiences, primarily during shoulder seasons, they are contributing to a more balanced distribution of visitor flows, according to new research presented by Mabrian and Data Appeal at the 11th European Travel Commission (ETC) Annual Meeting in Pärnu, Estonia.
Milano Cortina 2026 Olympics Prompt 146% Nightly Rate Surge
As the Milan-Cortina 2026 Winter Olympics approaches, new data by The Data Appeal Company and Mabrian, both part of Almawave Group, reveals accommodation rates across host destinations are set to more than double during the core days of the event, as an estimated 1 million visitors generate unprecedented pressure on local hospitality capacity.
Global Travel Intent for Early 2026 Points to Asia as the Main Growth Engine
International travel demand for the first half of 2026 is expected to show modest overall growth, with Asian destinations emerging as the primary drivers of global inspirational travel intent, according to a new analysis from Mabrian, the global travel intelligence and tourism advisory partner, part of The Data Appeal Company.
Spain’s Culture and Cuisine Win Over US Tourists with High Satisfaction Rates
Cultural and gastronomic experiences lead demand among American travellers, according to the report Mapping Activities and Experiences Supply and Demand in Spain*, which also highlights the high level of satisfaction these tourists express regarding the leisure activities they enjoy during their visits to Spanish destinations. The study, prepared by Mabrian, the global travel intelligence and tourism advisory partner, analyses the supply of tourist activities and experiences in Spain and the interests of demand for these types of products, leveraging data from Civitatis and GetYourGuide, the main online experiences sites. The analysis considered both the domestic market and five key international markets: the United Kingdom, Germany, Italy, France, and the United States.
Culture and Nature Drive Oman’s Tourism Experiences
Oman’s tourism activity offerings highlight the country’s strongest assets: a rich local cultural heritage and an extraordinary variety of landscapes, as shown by an analysis carried out by Mabrian, the global travel intelligence and tourism advisory partner. The study indicates that cultural experiences remain a central pillar of the offer, yet nature and active lifestyle activities together now surpass culture as the main source of discovery and enjoyment for travellers exploring the Sultanate. Mabrian, part of The Data Appeal Company - Almawave Group, examined supply and demand trends for experiences marketed through major online activity platforms across Oman’s 8 regions, using data from August and September 2025.
Spain, a Destination for Cultural, Nature, and Gastronomic Activities and Experiences
Cultural activities remain the star product in Spain’s tourism offering, although travellers—especially international visitors—show strong interest in active tourism, nature, and gastronomy. This is one of the main conclusions of the report Radiografía de la oferta y demanda de actividades y experiencias en España (Mapping Activities and Experiences Supply and Demand in Spain), presented at the 5th Turespaña Convention in Cáceres by Mabrian, the global travel intelligence and tourism advisory partner. This is the first study to provide a comprehensive analysis of the online market for tourist activities in Spain. For this report (available for free download), Mabrian examined supply and demand trends for experiences marketed through major online activity platforms (Civitatis and GetYourGuide) across Spain’s 17 autonomous communities, using data from June, July, and August 2025.
More than 1.1 million Spain’s tourist rental beds could be removed from the market this August
More than 1.1 million tourist rental beds in Spain could become unavailable starting this next August if the mandatory registrations in the Spanish National Registry for Tourist and Seasonal Rentals, introduced by the Ministry of Housing and Urban Agenda, are not completed. This would require online platforms to remove listings that do not include the Rental Registration Number (NRA, for its acronym in Spanish). These beds represent 87% of the total national short-term rental (STR) offering active in Spain this summer, as of July 15. Mabrian, the global travel intelligence and tourism advisory partner, reached this conclusion after analysing how Spain’s accommodation supply could be impacted by the recently announced agreement between the Ministry and Airbnb, which obliges the platform to remove all listings that do not include the NRA as of August 1, following a 10-business-day grace period after hosts are notified to update their listings accordingly.
The Next Big Step to Attract High-Value Tourists to the GCC
The Gulf Cooperation Council (GCC) tourism sector is undergoing a transformation fuelled by infrastructure investment and experience-led development, as revealed in the Connecting Travel Insights Report 2025. Powered by Mabrian, the global travel intelligence platform, the report identifies critical growth opportunities for the region—including leveraging air connectivity, refining guest experiences, and tapping into high-potential segments like bleisure and younger travellers.
Key Opportunities for Middle East Hospitality Market
Mabrian’s latest hospitality market report concludes that strengthening mid-range offerings and realigning hotel experiences with global standards, particularly among upscale and luxury accommodation, is essential for boosting competitiveness in Middle East hotel market. The ultimate goal is to foster increased international arrivals and sustainable tourism growth in the region, as well as attracting global hospitality brands and enhancing profitability across hotel segments.
Air capacity to Spain up +9.4% this Christmas, driven by European markets
This Christmas, Spain continues to establish itself as a leading global tourist destination, with notable growth in demand from both European and long-haul markets. This trend aligns with the increase in air capacity from key source markets for Spain, as highlighted by Mabrian, the global travel intelligence platform. Mabrian analysed seat availability data from Spain’s primary source markets, cross-referencing it with inspirational demand using the Share of Searches Index*. For this analysis, the index reflects the level of interest in traveling to Spain based on flight search behaviour, regardless of confirmed bookings, for the period between December 20th, 2024, and January 5th, 2025.
Europe’s Growing Cultural Appeal for India’s Expanding Middle Class
As Europe gains traction among India’s travel demand, destinations have a unique opportunity to better align their offerings with the needs and expectations of this diverse market, with outbound tourism poised for remarkable growth. Mabrian, the global travel intelligence platform, gather the latest insights on India in its new data intelligence report, “India Market Insights: Outbound & Inbound,” launched during the panel devoted to this country’s travel market surge at the Global Travel & Tourism Resilience Council, held at World Travel Market London 2024.