As travellers increasingly seek quieter, better-value alternatives to Europe’s busiest holiday destinations, Lithuania’s Baltic coast is gaining attention for its combination of unspoilt nature, coastal culture and accessible outdoor experiences. Stretching along the Baltic Sea, Lithuania’s coastline combines Blue Flag beaches, UNESCO-protected landscapes, historic port towns and a growing food scene, offering visitors the chance to enjoy a slower pace of travel away from the congestion and rising costs associated with many traditional European resorts.