Las Vegas welcomed 2026 in spectacular fashion with the 25th edition of “America’s Party,” lighting up the Strip with a synchronized Drone Light Spectacular and an eight-minute rooftop fireworks display by Fireworks by Grucci. Pyrotechnics launched simultaneously from the rooftops of 10 resorts:

Since 1959, the “Welcome to Fabulous Las Vegas” sign has served as a beacon to more than 1.5 billion visitors. What began as a greeting has grown into a globally recognized motto spanning decades and transcending languages and cultures. Today, as visitor expectations continue to evolve, Las Vegas is meeting the moment with the launch of a multifaceted campaign spanning broadcast TV, activations, experiences, special offers, and partnerships that will be rolled out in the coming weeks.

Rock Hard: Male Revue, a new male strip show directed and produced by a Woman for a female audience, will premiere Friday, April 11, 2025, at the OYO Hotel & Casino in Las Vegas. The show will run Friday and Saturday nights at 9 p.m. and features a diverse cast of professional male dancers with choreography and costuming developed to reflect a female perspective.

Since Fontainebleau Las Vegas’ global debut one year ago on December 13, 2023, the 67-story luxury resort has established itself as the Strip’s premier destination for world-class entertainment, nightlife, and dining. In its first year, Fontainebleau Las Vegas has set a benchmark for excellence, garnering prestigious accolades such as TIME Magazine’s World’s Greatest Places 2024, Esquire’s The 41 Best New Hotels in North America and Europe 2024, Condé Nast Traveler’s The Best New Hotels in the United States: 2024 Hot List, and Travel & Leisure’s The 100 Best New Hotels of the Year.

PriceTravel Holding, the fastest-growing distribution company in Latin America, announced a significant increase in bookings for Las Vegas, positioning itself as the preferred choice for Mexican travelers. According to the company’s data, from 1 January to 10 September 2024, the number of Mexican passengers booking travel to Las Vegas grew by 65% compared to the same period in 2023, consolidating this destination as the number one in the international segment. In 2023, Las Vegas welcomed more than 40 million visitors*, of which Mexican tourism accounted for around one million passengers. The destination remains one of the world’s leading tourism engines, with an average hotel occupancy rate of 83% and more than 151,000 rooms available in the city.

Las Vegas has long been synonymous with entertainment, offering headlining residencies from global superstars, tour stops from today’s top acts and comedy sets from the best comics in the game. Spectacular shows can be found year-round, but the entertainment landscape heats up even more during summer.