ITB Berlin News Page 21
Argentina presents the Natural Route at ITB
Argentina will be presenting at ITB on March 7 at 16:00 (stand N211 Pavilion 23B) Argentina’s Natural Route, the first all-round program aimed at developing and promoting nature tourism.
VACATION PARADISE, PARTLY DUE TO DISBANDING ITS ARMED FORCES
“We have much more than just sun and beaches,” was the proud statement by William Rodríguez, minister of tourism for Costa Rica, announcing that his country, unlike many Caribbean states, has again attained its pre-coronavirus visitor numbers.
OPPORTUNITIES FOR EAST AFRICA
What business opportunities and prospects for joint ventures exist for tour operators in East Africa? This question was investigated by representatives of business and tourism organisations at the City Cube on Wednesday during the ITB fair.
Miral Destinations CEO Liam Findlay tells us how his team continuously deliver exemplary services
Miral Destinations, the trusted one-stop trade and promotional partner for Saadiyat Island and Yas Island Abu Dhabi, is highlighting key developments presented by both award-winning destinations at ITB Berlin. BTN caught up with their CEO Liam Findlay to find out why the destination and its star attractions are having such great success.
SECURITY CHECK APPOINTMENTS, SUNFLOWERS, SELF-SERVICE
BER Airport is putting every effort into avoiding the chaotic airport scenes of 2022. At ITB Berlin 2023, BER managing director Thomas Hoff Andersson presented three services that travellers can use to make life easier
A RETURN TO NORMALITY, BUT DELAYED
For business travel, the return to pre-pandemic normality has been moved back two years to 2026. Inflation, China’s economic problems and the effects on global supply chains were among the reasons listed by the Global Business Travel Association (GBTA) on Wednesday at ITB Berlin 2023. Basic parameters concerning business travel had also changed, said Suzanne Neufang, CEO of the GBTA
GETTING TO AMERICA HAS NEVER BEEN EASIER
With 70 nonstop flights per week from Germany it “has never been easier” to get to the USA. These were the words used by Dr. Amy Gutmann, ambassador of the United States of America, to appeal to travellers on Wednesday at ITB Berlin.
HOW CAN COMPANIES TARGET CUSTOMERS BETTER WITH THEIR ADVERTISING?
How can a company find out more about its customer groups and reach travellers online, what expectations do these groups have – and how can a company target customers better with its advertising? Answering these questions on Wednesday in a keynote speech opening the Marketing and Distribution track at the ITB Berlin Convention, Michael Trauttmansdorff, director of Product Management, Travel Ads at Google, offered some valuable insights.
FOUR COUNTRIES – FOUR TOURISM CONCEPTS
How are Bahrain, Egypt, Croatia and Georgia confronting tomorrow’s challenges and how are these countries’ tourism policies paving the way for the future? That was the topic Monika Jones discussed with the Kingdom of Bahrain’s Tourism Minister Fatima Al Sairifa, Egyptian Tourism Minister Ahmed Issa, and Georgian Vice Minister of Economy and Sustainable Development Mariam Kvrivishivli on Tuesday at the ITB Berlin Convention.
THE MANY SIDES OF MALAYSIA
At ITB Berlin representatives of the Malaysian Ministry of Tourism symbolically handed over three new brochures to Malaysia’s ambassador to Germany. They present a wide range of attractions for visitors with all kinds of interests: