Tourism Tasmania is attending IMM on 19 and 20 February in London, representing all that the anti-ordinary Australian island state has to offer. The Apple Isle is desired as one of the most incredible places on Earth. It’s a land where ‘paddock-to-plate’ means fresh truffles foraged that morning; where Tasmanian devils, wombats, echidnas and platypuses roam free; and where trailblazing cheesemakers, art collectors and whisky distillers prosper.