Fred. Olsen Cruise Lines has appointed Ben Williams as its new head of marketing, with effect from March. Williams has been promoted from his previous role as Fred. Olsen’s e-business manager – in charge of the company’s website and social media communications – and will take responsibility for developing the brand and marketing strategy.
Three of Fred. Olsen Cruise Lines’ ships will undergo multi-million pound refits this winter – in preparation for the start of the 2018/19 cruise season. Two of Fred. Olsen ships – Braemar and Balmoral – will be refurbished before Christmas with the third, Boudicca, upgraded in March 2018.
Fred. Olsen Cruise Lines has launched its new dedicated cruise programme by river boat, unveiling in its new European River Cruising by Fred. Olsen brochure.
Fred. Olsen Cruise Lines has appointed Justin Stanton as its new sales and marketing director, reporting to managing director Mike Rodwell. Based at its head office in Ipswich, Suffolk, Stanton has been head of marketing for Fred. Olsen Cruise Lines since 2012.
Fred. Olsen Cruise Lines’ 804-guest Black Watch will enter dry dock at the Blohm + Voss shipyard in Hamburg, Germany in November 2016, in preparation for the forthcoming 2017/18 cruise season. The ship will undergo various engineering works, general maintenance and refurbishment during the dry dock, as well as the creation of several new public areas and guest facilities, as part of a multi-million Pound investment.
Fred. Olsen Cruise Lines’ 880-guest ship Boudicca is returning to Liverpool’s iconic Pier Head Cruise Terminal on August 14th with a 15-night sailing to the ‘Fjords of Greenland’. Fred. Olsen’s stylish Boudicca has operated a split season from the city this year, with five sailings from Liverpool from May to July 2016, interspersed with two calls in Greenock and two calls in Belfast in July and early August.
Following a restructure of its major account management team at the end of 2015, Fred. Olsen Cruise Lines has now expanded its internal support team, to enable it to deliver more comprehensive and focussed support to its travel trade partners. Becky Smith is promoted to the role of trade support manager, responsible for the day-to-day delivery of trade and account management support.
Fred. Olsen Cruise Lines has revealed that it has received a boost to its ‘Wave Season’ sales, with the first week of January 2016 being the most successful in the company’s history. The line broke records in both yield and volume terms. Sales are up 27 per cent on the same time last year, a record-breaker.
Fred. Olsen Cruise Lines has appointed Neil Herbert as its new head of sales, to replace Lol Nichols, who retires at the end of January 2016, after 23 years’ service with the company. Herbert commences his new role on January 11th, and will be responsible for managing Fred. Olsen’s UK sales teams, as well as developing and growing UK travel trade relations.
Fred. Olsen Cruise Lines’ 804-guest Black Watch will be taking part in a very special Cruise Ship Horn Concert in Funchal, Madeira, to see in the New Year. Black Watch will be visiting the ‘Garden Island’ of Madeira, as part of her 16-night ‘Canaries Christmas & Funchal Fireworks’ cruise, which left Liverpool on December 20th 2015, and will also be taking in the city’s spectacular fireworks display on New Year’s Eve, which is one of the best in the world.
Fred. Olsen Cruise Lines’ ship Braemar has come to the aid of a sailing yacht marooned in the middle of the Atlantic Ocean, with the dramatic rescue of the 14-metre Nicollet and her four Polish passengers and crew. The vessel had been adrift for nearly three days. Fred. Olsen’s 929-guest Braemar was cruising from Santa Cruz, Tenerife to Bridgetown, Barbados, at a speed of 16.2 Knots, when the officer of the watch spotted the drifting sailing yacht Nicollet on the radar, positioned in the Atlantic Ocean, ten nautical miles from the cruise ship.
Fred. Olsen Cruise Lines will be waving a fond farewell to industry stalwart, Lol Nichols, the company’s general sales manager, in January 2016, after an impressive 43-year career within the travel and cruise trade, 21 years of which have been spent with Fred. Olsen. Nichols will be leaving Fred. Olsen to pursue a sunshine retirement in his home in Mallorca, and to indulge his love of travel and enjoy leisure time with family and friends.