Fred Olsen News
Fred. Olsen brings entire fleet together in Cádiz
Fred. Olsen Cruise Lines has celebrated an historic coming together of its fleet of four ocean ships – Balmoral, Braemar, Boudicca and Black Watch – in Cádiz.
Fred. Olsen Cruise Lines welcomes Brabant to European river cruise season
Fred. Olsen Cruise Lines’ new 156-guest river ship, Brabant, has commenced its inaugural cruise season from Amsterdam, on a five-night Springtime Dutch Discovery itinerary.
Fred. Olsen sees Boudicca depart for extensive refit
Fred. Olsen Cruise Lines’ 880-guest Boudicca has begun an extensive refit at the Blohm + Voss shipyard in Hamburg, Germany. The ship will then return to the UK for a five-night D1804 ‘Mystery Cruise’, departing from Dover on March 29th.
New marketing leadership for Fred. Olsen Cruise Lines
Fred. Olsen Cruise Lines has appointed Ben Williams as its new head of marketing, with effect from March. Williams has been promoted from his previous role as Fred. Olsen’s e-business manager – in charge of the company’s website and social media communications – and will take responsibility for developing the brand and marketing strategy.
Three Fred. Olsen Cruise Lines ships to enter drydock this winter
Three of Fred. Olsen Cruise Lines’ ships will undergo multi-million pound refits this winter – in preparation for the start of the 2018/19 cruise season. Two of Fred. Olsen ships – Braemar and Balmoral – will be refurbished before Christmas with the third, Boudicca, upgraded in March 2018.
Fred. Olsen Cruise Lines moves into river cruises for 2018
Fred. Olsen Cruise Lines has launched its new dedicated cruise programme by river boat, unveiling in its new European River Cruising by Fred. Olsen brochure.
Stanton to lead sales and marketing at Fred. Olsen Cruises
Fred. Olsen Cruise Lines has appointed Justin Stanton as its new sales and marketing director, reporting to managing director Mike Rodwell. Based at its head office in Ipswich, Suffolk, Stanton has been head of marketing for Fred. Olsen Cruise Lines since 2012.
Fred. Olsen Cruise Lines’ Black Watch to undergo dry dock refurbishment
Fred. Olsen Cruise Lines’ 804-guest Black Watch will enter dry dock at the Blohm + Voss shipyard in Hamburg, Germany in November 2016, in preparation for the forthcoming 2017/18 cruise season. The ship will undergo various engineering works, general maintenance and refurbishment during the dry dock, as well as the creation of several new public areas and guest facilities, as part of a multi-million Pound investment.
Fred. Olsen Cruise welcomes Boudicca back to Liverpool
Fred. Olsen Cruise Lines’ 880-guest ship Boudicca is returning to Liverpool’s iconic Pier Head Cruise Terminal on August 14th with a 15-night sailing to the ‘Fjords of Greenland’. Fred. Olsen’s stylish Boudicca has operated a split season from the city this year, with five sailings from Liverpool from May to July 2016, interspersed with two calls in Greenock and two calls in Belfast in July and early August.
Fred. Olsen reorganises internal support team
Following a restructure of its major account management team at the end of 2015, Fred. Olsen Cruise Lines has now expanded its internal support team, to enable it to deliver more comprehensive and focussed support to its travel trade partners. Becky Smith is promoted to the role of trade support manager, responsible for the day-to-day delivery of trade and account management support.
Fred. Olsen sets new bookings record during 2016 ‘Wave Season’
Fred. Olsen Cruise Lines has revealed that it has received a boost to its ‘Wave Season’ sales, with the first week of January 2016 being the most successful in the company’s history. The line broke records in both yield and volume terms. Sales are up 27 per cent on the same time last year, a record-breaker.
Herbert takes over sales leadership at Fred. Olsen
Fred. Olsen Cruise Lines has appointed Neil Herbert as its new head of sales, to replace Lol Nichols, who retires at the end of January 2016, after 23 years’ service with the company. Herbert commences his new role on January 11th, and will be responsible for managing Fred. Olsen’s UK sales teams, as well as developing and growing UK travel trade relations.