EyeforTravel research has found that 48 percent of hotel companies and 62 percent of airlines plan to increase their budget for mobile in 2012.

With over four billion mobiles now in use around the world, the potential to reach consumers has never been greater. Here EyeForTravel unveils the latest School of Mobile research, stripping away the mythology, misconceptions and the jargon to reveal the simple truths at the very heart of the phenomenon.