Vicente Neto has been announced as the new president of Embratur (Brazilian Tourism Institute) in place of Flávio Dino, who left the post to run for the government of Maranhão in the upcoming October elections. Neto was previously working as a special advisor to Flavio Dino.
Brazil has launched its new international publicity campaign, produced by the ministry of tourism through the Brazilian Tourism Board (Embratur). With less than 40 days until the opening of the 2014 FIFA World Cup, a mega event for which Brazil is the host country, the country is inviting tourists to enjoy its many cultural and natural destinations, as well as its passion for dance and football.
Brazil celebrated the entry of six million foreign tourists during 2013 when, Nadia Panis, an Argentine tourist that broke the record, arrived on Thursday December 5th at Antônio Carlos Jobim (Galeão) International Airport in Rio de Janeiro and was greeted with festivities hosted by the president of Embratur, Flávio Dino. Having achieved this historic milestone, Embratur is now working towards reaching a new goal for the number of foreign tourists visiting Brazil next year.
This month Embratur will open seven Brazilian Tourism Offices across Europe, located in UK, Germany, Holland, France, Spain, Italy and Portugal. The main objective of these offices will be to diversify the destinations and products that a typical tourist to Brazil might explore.
A new study by Embratur estimates that spending by international and domestic visitors to Brazil during the 30 days of the FIFA World Cup in 2014 will reach 25.2 billion Brazilian reais. As a result of the study the Brazilian Tourist Board argues investment in the super event will be recouped by the Brazilian economy.
International tourists visiting Brazil in the first six months of this year injected 7 billion reais into the local economy according to new figures. The stats, released by the Central Bank of Brazil, show an increase of 9.6 per cent on the same period of 2012.
Foreign tourists and Brazilians visiting the six venues of the Confederations Cup brought more than £90 million to the local economy during the 15 days of the competition. The calculation, made by Embratur, was based on the number of tourists and the length of stay of each visitor in the six cities that were hosting the games, as well as money spent by the delegations and teams participating in the tournament.
Embratur, the Brazilian Tourist Board, last night organised a panel of officials to discuss accessible travel in Brazil and the Paralympic Games to be held in Rio de Janeiro in 2016. The meeting was preceded by a workshop geared to the travel trade, showcasing various destinations in Brazil.
With Rio de Janeiro taking over from London as the official Olympic Host City ahead of the 2016 Games and preparations well underway for the 2014 FIFA World Cup, Brazil is set to be at the forefront of international tourism over the next few years. Here Breaking Travel News sits down with Embratur director of international markets, Marcelo Pedroso, to see how the destination is planning to utilise this unique double header to boost its position on the world stage.
Brazilian president Dilma Rousseff was in London earlier for the launch of the country’s new international campaign for tourist promotion. Addressing a ceremony held at London Film Museum on the eve of the London 2012 Olympic Games, Rousseff said: “The Games here in Britain are set to be the best organised ever, but we will do our homework, and see if we can go one better again!”
Embratur has announced the results of a survey carried out with international visitors who travelled to Brazil for the recent Rio+20 Summit. “Perception of foreigners in Brazil during Rio+20 largely reveals a ground swell of positivity around the country’s preparations to host the upcoming major sports events,” explained Flávio Dino, president of Embratur.
According to figures from the ministry of tourism, the number of international visitors travelling to Brazil rose by 5.3 per cent in 2011 compared to 2010. The data, compiled in partnership with Embratur (Brazilian Tourist Board), revealed 5,433,354 tourists visited the country last year, 271,975 more than the year before.