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Brazil launches FIFA 2014 advertising campaign

Brazil launches FIFA 2014 advertising campaign

Brazil has launched its new international publicity campaign, produced by the ministry of tourism through the Brazilian Tourism Board (Embratur). With less than 40 days until the opening of the 2014 FIFA World Cup, a mega event for which Brazil is the host country, the country is inviting tourists to enjoy its many cultural and natural destinations, as well as its passion for dance and football.

Brazil welcomes new tourism record

Brazil welcomes new tourism record

Brazil celebrated the entry of six million foreign tourists during 2013 when, Nadia Panis, an Argentine tourist that broke the record, arrived on Thursday December 5th at Antônio Carlos Jobim (Galeão) International Airport in Rio de Janeiro and was greeted with festivities hosted by the president of Embratur, Flávio Dino. Having achieved this historic milestone, Embratur is now working towards reaching a new goal for the number of foreign tourists visiting Brazil next year.

Embratur argues FIFA World Cup will pay for itself

Embratur argues FIFA World Cup will pay for itself

A new study by Embratur estimates that spending by international and domestic visitors to Brazil during the 30 days of the FIFA World Cup in 2014 will reach 25.2 billion Brazilian reais. As a result of the study the Brazilian Tourist Board argues investment in the super event will be recouped by the Brazilian economy.

Confederations Cup offers Brazilian tourism timely boost

Confederations Cup offers Brazilian tourism timely boost

Foreign tourists and Brazilians visiting the six venues of the Confederations Cup brought more than £90 million to the local economy during the 15 days of the competition. The calculation, made by Embratur, was based on the number of tourists and the length of stay of each visitor in the six cities that were hosting the games, as well as money spent by the delegations and teams participating in the tournament.

Brazil looks ahead to 2016 Paralympics

Brazil looks ahead to 2016 Paralympics

Embratur, the Brazilian Tourist Board, last night organised a panel of officials to discuss accessible travel in Brazil and the Paralympic Games to be held in Rio de Janeiro in 2016. The meeting was preceded by a workshop geared to the travel trade, showcasing various destinations in Brazil.

Breaking Travel News interview: Embratur director of international markets, Marcelo Pedroso

Breaking Travel News interview: Embratur director of international markets, Marcelo Pedroso

14 August 2012 Focus

With Rio de Janeiro taking over from London as the official Olympic Host City ahead of the 2016 Games and preparations well underway for the 2014 FIFA World Cup, Brazil is set to be at the forefront of international tourism over the next few years. Here Breaking Travel News sits down with Embratur director of international markets, Marcelo Pedroso, to see how the destination is planning to utilise this unique double header to boost its position on the world stage.

Brazilian president Dilma Rousseff in London for advertising campaign launch

Brazilian president Dilma Rousseff in London for advertising campaign launch

Brazilian president Dilma Rousseff was in London earlier for the launch of the country’s new international campaign for tourist promotion. Addressing a ceremony held at London Film Museum on the eve of the London 2012 Olympic Games, Rousseff said: “The Games here in Britain are set to be the best organised ever, but we will do our homework, and see if we can go one better again!”

Embratur celebrates 2014 FIFA World Cup preparations

Embratur celebrates 2014 FIFA World Cup preparations

Embratur has announced the results of a survey carried out with international visitors who travelled to Brazil for the recent Rio+20 Summit. “Perception of foreigners in Brazil during Rio+20 largely reveals a ground swell of positivity around the country’s preparations to host the upcoming major sports events,” explained Flávio Dino, president of Embratur.

Record numbers of tourists visit Brazil

Record numbers of tourists visit Brazil

According to figures from the ministry of tourism, the number of international visitors travelling to Brazil rose by 5.3 per cent in 2011 compared to 2010. The data, compiled in partnership with Embratur (Brazilian Tourist Board), revealed 5,433,354 tourists visited the country last year, 271,975 more than the year before.