As Egypt continues to attract record visitor numbers, Poland has become one of its key European source markets, with more than one million Polish travellers visiting yearly. Responding to rising demand for premium Red Sea holidays, Rixos Hotels Egypt has opened Rixos Premium Magawish Bay View, its second resort in Hurghada. Supported by regular scheduled and charter flights from Warsaw, Hurghada remains a leading Egyptian destination for Polish holidaymakers seeking year-round sunshine, sandy beaches and premium all-inclusive experiences.

Egypt arrived at ITB Berlin this week with more than a pavilion presence—it came with a statement of intent. After delivering a roughly 20% jump in international arrivals over 2025, the country has emerged as one of the Middle East’s standout tourism performers, and it is using the world’s leading travel trade show to underline just how far its recovery has evolved. In a region experiencing some of the fastest post‑pandemic tourism growth globally, Egypt’s resurgence has been defined by scale, confidence and a renewed clarity of product. Airlines have rebuilt capacity, tour operators have expanded programmes, and hoteliers are reporting sustained demand across both leisure and cultural segments. But if there is one development that has re‑energised the market conversation, it is the long‑awaited opening of the Grand Egyptian Museum.

There are some places in the world that feel big before you even see them. Egypt is one of those places. You hear about it your whole life. You see it in movies, textbooks, and every travel show ever made. But nothing compares to actually standing there, looking up at something that has existed for thousands of years and realizing you’re just a tiny part of its story.

Egypt returns to WTM London 2025 with a powerful presence for UK and European travelers: the long-anticipated opening of the Grand Egyptian Museum — a landmark fusion of rich heritage, cutting-edge innovation, and world-class hospitality. More than ever, Egypt’s unparalleled cultural and natural diversity positions the country as a leading destination in the global tourism industry.

The new nine-day trip allows guests to experience the natural phenomenon from the shores of Marsa Alam. Based at the Gemma Resort in Dorry Bay, they will enjoy leisure time beside the Red Sea and explore Egypt’s ancient history with a guided excursion to Luxor, including the Valley of the Kings, the Temple of Queen Hatshepsut, the Colossi of Memnon and the grand temples of Karnak and Luxor.

Gewan Hotels & Resorts, a subsidiary of NG9 Holding, has officially announced its entry into the Egyptian market with the signing of five management agreements for new hotels and resorts. This expansion adds over 1,000 rooms to Gewan’s growing portfolio and marks the brand’s first step into one of the region’s most prominent hospitality and tourism destinations.