Dida, a global AI-first travel technology group, has announced the launch of its pioneering ‘Future of Travel’ Innovation Challenge, in partnership with Headstart Global, designed to empower UK university students to reimagine the future of global travel through creativity, innovation, and technology. Hosted by Dida, the challenge brings together elite teams from leading universities across the UK - including the London School of Economics, University College London, University of Edinburgh, University of Warwick and the University of Manchester among others - to develop solutions that address some of the most exciting frontiers in travel technology.

Dida, a tech-driven global travel distribution company, reveals remarkable hotel bookings for the May Day holiday of 2025 (1-5 May). The data underscores a robust recovery in global tourism, with international hotel bookings by Chinese travellers soaring along with growth in overseas visitors travelling to China.

DidaTravel, a leading B2B travel distribution company, today announced the launch of a dynamic new identity and its decision to simplify its brand name to ‘Dida’. The new brand identity was developed in response to the feedback of its supplier and client partners around the world who consistently identified Dida’s high-value distribution reach, technological expertise and the flexibility of its international teams as its main differentiators.

DidaTravel – a tech-driven global travel distribution company, today announces record 2024 sales from the UK outbound market, more than doubling the volume of business versus the same period 2023.**

DidaTravel – a tech-driven global travel distribution company, continues to expand its footprint across Europe, announcing remarkable growth rates of +100% from both an inbound and outbound perspective. A leader in China and Asia Pacific source markets and destinations, Dida embarked on its global expansion strategy in 2018, and the results since then have been exceptional with year-to-date, 2024 sales significantly outperforming the same period 2023. This growth highlights Europe’s increasing significance in the companies’ business which now represents over 22% of its total revenue. The top five best performing European outbound source markets for the company include the UK, Germany, Spain, Italy and France.

DidaTravel – a tech-driven global travel wholesaler – has revealed substantial growth in booking demand for Thailand and Malaysia, fueled by a surge from the Chinese source market. In the first half of 2024, hotel bookings from Chinese travellers visiting Thailand rose by an impressive 340% compared to the same period the previous year. Likewise, hotel bookings from Chinese source market travellers visiting Malaysia surged by 780% during the first six months 2024. These numbers underscore the rising interest and confidence among Chinese travellers in these Southeast Asian destinations.