Choice Hotels News

Comfort Brands to open first Hotel to feature new Truly Yours Design
More than 2,000 properties to feature new welcome areas by Year End.

New Ascend Collection Marketing message puts focus on Guests
The Ascend Collection membership program from Choice Hotels International, Inc. unveiled a bright new look today at the company’s annual conference in Las Vegas.

Sleep Inn and MainStay Suites introduce Dual-Branded combination prototype
Today at the company’s 58th annual convention, Choice Hotels International unveiled a new dual-brand combination hotel prototype for its Sleep Inn and MainStay Suites brands.

Choice Privileges Europe Members can earn Points while they shop
Choice Privileges Online Mall provides access to more than2,000 Retailers in Europe.

Choice Hotels International launches iPad App
The first hotel company to introduce a global iPhone app, Choice Hotels International, Inc. continues to serve as an industry leader in the area of mobile technology innovation as it launched its new iPad app.

Choice Hotels opens 46 new hotels in 2012
Choice Hotels has announced 46 newly-opened franchised properties during the first quarter of 2012. Additionally, the company has executed a total of 64 new domestic contracts within the first quarter of 2012, a 14 percent increase over the same period last year.

Choice Hotels Europe adds hotel property videos to choicehotelsuk.co.uk
Choice Hotels Europe, the company behind the Comfort, Quality and Clarion brands in Europe, has announced that video footage on the majority of its UK properties has been posted on choicehotelsuk.co.uk, giving travellers a useful visual summary on each Choice-brand hotel and its amenities.

Choice Hotels promotes Stephanie Lykins to VP, Talent Development
Choice Hotels International, Inc. recently announced that it has promoted Stephanie Lykins to vice president, talent development. Ms. Lykins will continue to report to Patrick Cimerola, senior vice president, human resources and administration.

Choice Hotels Europe adds video content online
Choice Hotels Europe, the company behind the Comfort, Quality and Clarion brands in Europe, has posted video footage on the majority of its UK properties online at choicehotelsuk.co.uk, giving travellers a visual summary on each Choice-brand hotel and its amenities.The videos are also set to become available on the recently launched Choice Hotels Europe YouTube channel.

Ascend Collection creates dedicated membership development team
The Ascend Collection membership program from Choice Hotels International is poised for record growth in 2012 with the creation of a dedicated membership development team, comprised of hospitality industry veterans Bill Balletto, Joe Dreiske, Dennis Wynn and Jose Salvador Icaza.

Choice Hotels VP Mark Weiner takes on Company’s Global Sales Division
Choice Hotels International, Inc., one of the world’s largest lodging franchisors, recently announced that it has named its associate Mark Weiner as the new head of its global sales division. Mr. Weiner previously served as the company’s vice president of customer care and reservations, an area he will continue to lead as well, reporting to the organization’s Senior Vice President of Global Distribution Robert McDowell.

Choice Hotels International appoints two new Company Officers
SVP Alexandra Jaritz and SVP Michael Murphy Named Corporate Officers for Leading Worldwide Lodging Franchisor.