Austria Tourism News
Minor Hotels Strengthens Its Presence in Austria
Minor Hotels, a global hospitality leader with more than 640 properties in operation and under development across 66 countries, announces the signing of NH Collection Innsbruck Grand Hotel Europa, a landmark hotel in the heart of Innsbruck, one of Austria’s leading destinations for both leisure and business travel.
Discover, Experience, Get Moving: New Ideas for Summer 2026 in Tirol
New “Kaiserblüte” star-shaped hiking tour · Wilder Kaiser A standout addition for summer 2026, the Kaiserblüte star-shaped hiking tour offers six stages covering 76km and 5,050m of ascent through the spectacular Wilder Kaiser region. Designed for hikers with some mountain experience and a good level of fitness, follow easy-to-moderately challenging paths through the mountains and valleys. With comfortable hotel stays in the valley and no need to carry luggage, the free mobility services, of hiking buses and the Kaiserjet buses make this hike accessible. www.wilderkaiser.info/en/kaiserbluete-the-star-hike-on-the-wilder-kaiser.html
Austria Tourism and Trip.com strengthen global travel partnership at ITB Berlin 2026
At ITB Berlin 2026, Astrid Steharnig-Staudinger, Chief Executive Officer of the Austria Tourism Board, and Edison Chen, Vice President, Global Destination Marketing at Trip.com Group, spoke with Breaking Travel News about the growing collaboration between destinations and digital travel platforms to connect with international travellers.
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Winter News from Austria 2025/26: New Hotels, New Lifts & Anniversaries
We’re quickly slipping into the winter season: Here’s what to expect in Austria in the upcoming months! The Halloween weekend, the recent clock change and the earlier sunsets are all clear signs that winter is knocking on our doors. And being Austrians, we couldn’t be more exciting about the season change. We pride ourselves in offering our guests something new every time they come visit. And this year is no exception: New hotels have opened - or are about to open - in almost every province. And new attractions, lifts and cable cars will make winter holidays in Austria even more attractive.
Austria Hotel Collection: The Best Hotels for Outdoor, Foodie, Wellness & City Breaks
Outdoor fan looking for a home away from home amidst the mountains or city tripper eager to stay in the heart of the action - let us introduce you to this year’s Austria Hotel Collection, featuring premier hotels for all types of traveller. It’s almost the second May bank holiday. And while many Brits will be going away, others will use the extra day off to plan their summer getaway. Destinations matter, no doubt, but it’s equally important to find a hotel where guests feel straight at home, where they can stretch their legs after a day of sightseeing or sporty activities, or, if it’s a more relaxed getaway, recharge their batteries at the hotel pool.
Marriott International and VERKEHRSBUERO HOSPITALITY Sign Agreement for Five Properties in Austria
Marriott International, Inc. announced it has signed an agreement with VERKEHRSBUERO HOSPITALITY to open five properties in Austria across its Tribute Portfolio, AC Hotels, and Four Points Flex by Sheraton brands. The signed projects are expected to further enhance Marriott‘s footprint in the country with the addition of more than 1,100 rooms. All five properties are expected to be converted from existing hotels operated by VERKEHRSBUERO HOSPITALITY under its Austria Trend Hotels brand.
Delicious Winter Hikes - Snowy Delights in Tirol
Nowhere is the magic of the snowy season better experienced than on a winter hike in the mountains of Tirol. Thanks to the excellent infrastructure with perfectly groomed and well- marked trails, the alpine areas of the Heart of the Alps are just as accessible for recreation seekers and families, as they are for the athletically ambitious. Hiking trails lead not only through enchanting landscapes, but also to welcoming retreats with warm and inviting lodges where friendly hosts serve regional delicacies. Here, an overview of some of the most delicious winter hikes:
UN Tourism Strengthens Collaboration with Austria to Advance Sustainable Tourism
UN Tourism and Austria have discussed opportunities for further collaboration and for strengthening partnerships in the areas of sustainability, statistics and development.
Innsbruck Winter Safari - Five Unique Experiences in the Capital of the Alps
A far cry from the traditional African safari and catching sight of the ‘Big Five’ – Austria’s ‘Capital of the Alps’ offers instead five unique experiences for winter wanderers. From skiing under the stars or travelling through time at a Victorian Christmas market, to a magnificent carnival event that is only held every five years, the Innsbruck region is a hidden jewel, just waiting to be discovered.
From Baby Boomers to Gen Alpha: Winter Holidays for All Ages in Innsbruck
Tirol’s capital Innsbruck makes a great multi-generational winter destination - check out all the family activities on offer in the region. It’s evening at the hotel: little Felix is beaming from ear to ear after his tobogganing adventures, Mum feels completely relaxed after her massage, while 8-year-old Lena is proud of having skied down her first red slope. Grandad Karl has a happy smile on his face after his walk in the snow with Grandma – and even moody teenager Max thinks Dad acted pretty cool today at the fun park. This is how a winter holiday in the Innsbruck region could turn out – because here, every generation has a good reason to be outdoors.