Atlantis Dubai has promoted Kym Barter to managing director, placing him in charge of both flagship properties, Atlantis, The Palm and Atlantis The Royal, as well as Aquaventure World. In his expanded role, Barter will oversee the strategic direction and continued performance of the integrated resort portfolio, which includes two of Dubai’s most prominent luxury destinations.

Plusgrade, a global leader in ancillary revenue solutions for the travel industry, is thrilled to announce its partnership with Atlantis Dubai’s two premier luxury resorts: Atlantis, The Palm and Atlantis The Royal. This collaboration introduces an innovative solution that enhances the guest experience by offering seamless access to premium room upgrades, stay extensions, and exclusive experiences, unlocking new revenue opportunities through an intelligent, fully automated, and white-labeled platform.

Cedric Darthial steps into the role after seven years with Atlantis Dubai