Arival 360 Valencia News
Arival announces full speaker lineup and expanded program for European headline event in Valencia
Arival, the global leader in insights and events for the tours, activities, attractions, and experiences sector, has announced the full speaker lineup and expanded program for Arival 360 Valencia, taking place at the Centre de Congressos from April 27–29, 2026. This year’s theme, “The Tomorrow Operator: Europe & the Future of Tours & Experiences,” sets the stage for a forward‑looking program designed to help operators navigate a rapidly evolving landscape.
Real Talk from Top Operators & Attractions at Arival 360 Valencia
“Not everyone can come to the Eiffel Tower” stated Stéphanie Renault, a representative from the monument, speaking at the Arival 360 Europe event this week in Valencia (Spain). Despite 10 million tickets sold annually - 80% directly through its official website - demand still far exceeds capacity explained Renault. She emphasized that safety, maintenance, and crowd control are the top priorities, which means not everyone will be granted access. She also criticized the lack of clear communication around this reality, particularly calling out online travel agencies (OTAs) for promoting misleading “skip-the-line” tickets—some priced as high as €300, she said—that don’t actually guarantee faster entry. The growing number of confusing ticket options, she added, only makes it harder for visitors to make informed decisions.
Arival study reveals Spanish travelers’ unique approach to travel
A new report from Arival, the “2025 European Traveler Outlook,” offers crucial insights into the distinctive travel behaviors of Spanish travelers, just as the experiences industry gathers in Valencia for Arival. The study reveals that while Spanish travelers share the broader European enthusiasm for experiences, they also exhibit specific patterns in trip frequency, spending habits, and activity preferences.
Spain leads Europe in outlook for travel experiences
Spain’s travel experiences sector is outperforming the global marketplace for tours and attractions. According to Arival’s Global Operator Landscape 3rd. Ed., a survey of 7,000 tour, activity and attraction operators worldwide, operators in Spain report higher growth in 2024 and a more positive outlook for 2025 compared to the rest of Europe and global market.