Arival, the global leader in insights and events for the tours, activities, attractions, and experiences sector, has announced the full speaker lineup and expanded program for Arival 360 Valencia, taking place at the Centre de Congressos from April 27–29, 2026.  This year’s theme, “The Tomorrow Operator: Europe & the Future of Tours & Experiences,” sets the stage for a forward‑looking program designed to help operators navigate a rapidly evolving landscape.

In a period defined by rising demand, disruptive technology, overtourism pressures, and shifting traveler expectations, Arival 360 Valencia will provide operators with the insights, tools, and connections they need to build resilient, future‑ready businesses.  The event will feature original Arival research, executive perspectives, hands‑on workshops, and peer‑to‑peer learning, all tailored to the realities of running and scaling an experiences business in 2026.

“The experiences sector is at a turning point,” said Douglas Quinby, CEO and co‑founder of Arival. “From the rise of AI to the challenges of overtourism and the shifting expectations of travelers, operators must rethink how they deliver, distribute, and grow. This year’s Arival 360 in Valencia is about equipping the industry with the insights and connections to thrive in this new era.”

Arival 360 Valencia brings together more than 60 speakers from across the global experiences ecosystem – including operators, OTAs, technology innovators, culinary experts, multi‑day specialists, and destination voices. 

An example of are below:

Doug Weiss, Airbnb
Guillermo Oxangoiti, TUI Musement
Josh Carr, Intrepid Travel
Kristin Dorsett, Viator
Matt Jones, Klook
Dan Christian, Travel Trends Podcast
Andrès Spitzer, Civitatis
Brennen Bliss, Propellic
Sam Jefferies, Bókun (Tripadvisor)
Christian Watts, Magpie Travel
Roisin O’Sullivan, Walks
Travis Pittman, TourRadar
Robin Harnish, OCTO
Sean Finelli, The Tour Guy

This year’s event introduces several new program elements designed to reflect the sector’s most dynamic areas of growth, and there will be three dedicated Experience Streams – AI for Experience Creators, Multi‑Day Experiences, and Culinary Experiences.  Arival 360 Valencia will also be more accessible than ever, with sessions delivered in both English and Spanish and AI‑powered translation available in more than 15 languages.

A destination that embodies the future of travel

Valencia provides an ideal backdrop for a conference focused on the future of experiences. The city blends rich cultural heritage with a thriving culinary scene, innovative urban development, and a strong commitment to sustainability.  From its historic old town and iconic City of Arts and Sciences to its Mediterranean coastline and renowned gastronomy, Valencia reflects the spirit of the experiences that inspire travelers worldwide.