Aloft will launch a 252-room hotel at London ExCeL exhibition centre in time for the 2012 Olympics, making it the first UK property for the mid-market hospitality brand. It is being developed by ExCeL London’s parent company, Abu Dhabi National Exhibitions Company.
In a significant vote of confidence for India’s burgeoning travel market, Starwood Hotels and Resorts Worldwide, Inc. (NYSE: HOT) – which already boasts the largest upper-upscale and luxury Indian footprint of any U.S.-based hotel company – is launching a major expansion of its mid-market brands in the country.
After a year of tremendous growth that made it one of the fastest and most successful hospitality industry launches ever, Aloft(R) Hotels this week announced expansion plans for key global markets from Brussels to Bangalore - and one of Aloft’s first New York City properties, in downtown Brooklyn.
Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) and its new jet-setting style at a steal Aloft® Hotels brand, are delighted to announce that Aloft will have opened seven new properties in Texas by the end of 2009, the largest concentration of Aloft hotels in the United States.