Tourism News Page 49
WTM Africa 2026 Unveils Its Most Ambitious Programme Yet as Show Opens Today
The doors have officially opened today (13 April) on World Travel Market (WTM) Africa 2026, marking the start of a three-day showcase running until 15 April at the Cape Town International Convention Centre. Bringing together thousands of travel professionals from across the globe, this year’s edition is being hailed as the event’s most ambitious programme to date—combining innovation, sustainability, and high-level networking opportunities.
Four Seasons Resorts Asia Spotlights Immersive Family Travel Experiences
As multigenerational travel and “schoolcations” continue to shape how families explore the world, Four Seasons Resorts of Asia is spotlighting a curated collection of immersive experiences designed for travellers of all ages. Spanning mountains, coastlines and remote island ecosystems, the portfolio brings together hands-on learning, cultural discovery and shared adventure — redefining family travel across the region. From Northern Thailand to Vietnam, Bali, the Maldives and Palau, each destination offers opportunities for families to connect more meaningfully through experiences that go beyond traditional resort stays.
Madeira's Most Iconic Hiking Trail, Pr1 Vereda Do Areeiro, Reopens This Month After Two-Year Closure
One of Madeira's most iconic hiking routes, the PR1 Vereda do Areeiro, is set to reopen this month following a two-year closure for restoration works. The opening will coincide with the Madeira Island Ultra Trail, taking place on 25-26 April. Connecting three of the island's highest peaks - Pico do Areeiro (1,818m), Pico das Torres (1,851m) and Pico Ruivo (1,862m) - the 7km-long trail offers one of Madeira's most dramatic high-altitude hiking experiences, crossing the Central Mountain Massif, a protected area recognised for its unique habitats and biodiversity.
Maha Songkran World Water Festival 2026 opens in Bangkok
The Tourism Authority of Thailand (TAT) has officially opened the Maha Songkran World Water Festival 2026 at Benchakitti Park, Bangkok. Running until 15 April, the five-day event brings together cultural heritage, live entertainment and water celebrations at one of Thailand's largest Songkran gatherings. The opening ceremony on 11 April was attended by Mr. Surasak Phancharoenworakul, Minister of Tourism and Sports, alongside senior representatives from the public and private sectors.
iQIYI to Open Its First Central China Theme Park in Wuhan
iQIYI, China's leading online entertainment platform, announced plans to develop iQIYI LAND in Wuhan, Central China's Hubei province. Set within the Hanyangzao Cultural and Creative Industry Park, the park is the company's first project integrated into an urban renewal initiative, which positions iQIYI LAND as a new cultural and tourism landmark for the city, combining homegrown IP with technology-driven immersive experiences.
Scotland Brings Tartan Taxis to Manhattan for NYC Tartan Week
Scotland has arrived in New York this week, with specially wrapped tartan taxis taking to the streets of Manhattan as part of NYC Tartan Week. The activity forms part of VisitScotland's work to promote Scotland in its largest international market, using NYC Tartan Week to inspire US audiences to plan a trip.
Virtual World Internet positions Virtual Dubai at the Forefront of Creator-Ready Destination Content
As travel marketing shifts ever more decisively toward creator-led storytelling, Virtual World Internet is positioning itself at the centre of that evolution through Virtual Dubai, its immersive digital platform designed to let audiences explore the city through interactive virtual tours. Virtual Dubai presents itself as “your gateway to the spectacular,” inviting users to discover Dubai through 360° panoramas, fly-overs and immersive tours spanning resorts, spas, beaches, skyscrapers and lifestyle venues. The platform is explicitly framed as being brought to users by Virtual World Internet, whose wider business describes the company as a virtual imaging provider founded in 1995 and focused on interactive solutions for travel and tourism.
How to Make the Most of a Bordeaux Free Walking Tour: 4 Simple Tips
Landing in a new city often feels like a race against time to see every monument and hidden alleyway before the sun sets. When you first arrive in Bordeaux, the sheer scale of the 18th-century architecture can be overwhelming if you are only relying on a paper map.
GLOBAL WELLNESS INNOVATOR THELIFECO DEBUTS FIRST CARIBBEAN RESORT AT A'ILA IN ST. LUCIA
TheLifeCo, the internationally recognized medical wellness and detox brand founded over two decades ago with flagship destinations in Turkey (Bodrum, Antalya, Uludağ), Egypt and Thailand, embarks on its next chapter: its foray into the Caribbean with TheLifeCo St. Lucia, a 100-key purpose-built physician-led longevity destination designed from the ground up around detox and transformation programs. Setting a new standard for wellness tourism, TheLifeCo St. Lucia reimagines the traditional Caribbean escape as a structured wellness retreat, where guests come not just to unwind, but to actively transform their health.
Warner Bros. Discovery Global Experiences and DC Studios Announces All New "Superman Experience:
Warner Bros. Discovery Global Experiences, in collaboration with DC Studios, today announced Superman Experience: Defenders Unite, a brand-new walkthrough experience and live gameplay attraction, will launch on Superman Day – April 18, 2026 – at Stage 5 on the iconic Warner Bros. Studios lot. Presented by Warner Bros. Studio Tour Hollywood, Superman Experience offers guests the ability to unlock and hone their super powers, work as a team, and enjoy the illusion of flying alongside Superman through next-generation motion capture technology, active 3D glasses, and high-definition audio. Fans can visit SupermanExperience.com now to secure tickets.
ILTM Africa 2026 showcases sensory-led luxury
ILTM Africa 2026 makes its anticipated return to the Norval Foundation in the Host City of Cape Town from 10–12 April, delivering its largest post-Covid edition to date. Uniting influential luxury suppliers and travel buyers from around the world, ILTM Africa 2026 presents a carefully curated programme designed to spark valuable business connections within a deeply immersive environment.
Multi-day tour industry splits between growth-focused operators and manual “lifestyle” businesses
The global multi-day tour sector is entering a new era defined by a widening gap between growth-focused operators investing in technology and a large cohort of small, manual, or lifestyle businesses, according to The State of Multi-Day Tours, 2nd Edition, a new research report from Arival, conducted in partnership with TourRadar, kimkim and Lemax. The study, based on a survey of 569 operators and nearly 50 executive interviews, shows that while 70% of operators have growth ambitions, roughly one in three are either in maintenance mode or operate with a lifestyle mindset, prioritizing stability and experience quality over scale. This divide is shaping everything from tech adoption to distribution strategy and profitability.