Tourism royalty from across the globe convened in the Kingdom of Bahrain for the World Travel Awards (WTA) Grand Final Gala Ceremony 2025 to recognise the travel organisations pushing the boundaries of excellence and innovation.

SAS expands its offering with the launch of SAS Holidays. The new concept reflects the rising demand for integrated leisure travel solutions, giving customers the possibility to arrange their entire journey in one place. By combining flights with accommodation, transfers and tailored extras, SAS strengthens its position in the growing holiday market. With SAS Holidays, the entire trip can now be managed in one place, reflecting SAS’ ambition to expand its offering in the leisure market. The product will be actively marketed going forward, with the campaign line “There’s holidays. And there’s SAS Holidays.” playing a central role.

Rail Europe was honoured yesterday with the 2025 Rail Tourism Award in Utrecht for “Swiss Bliss", a campaign designed to highlight rail travel as one of the most engaging ways to discover lesser-known corners of Switzerland. The initiative encourages travellers to look beyond the classic highlights, explore places that sit off the beaten path and embrace a “travel like a local” mindset — especially during the quieter, off-season months. The award is part of a programme developed by Eurail and the European Travel Commission (ETC), recognising creative approaches that bring together rail mobility, sustainable tourism and strong editorial storytelling.

flydubai, the Dubai-based carrier, has officially signed the Buckingham Palace Declaration to join United for Wildlife’s global taskforces. Founded by Prince William and The Royal Foundation, the initiative aims to tackle illegal wildlife trade and protect endangered species worldwide by disrupting trafficking routes and strengthening supply chain security.

Soundstorm is back and ready to electrify Riyadh this December, and trust us, you do not want to miss this unforgettable party under the stars. The three-day event, set against the backdrop of Banban, in the outskirts of Riyadh, brings together hundreds of thousands of attendees, global superstars, and emerging regional talent in the largest music festival in the region. Since 2019, Soundstorm has signaled a new rhythm for Saudi. It’s a celebration of sound, artistic expression, and creative energy that embodies an evolving musical identity and Saudi’s incredible trajectory as a major player in the entertainment and music space. From ground-breaking performances to Saudi's evolving cultural landscape, here's why Soundstorm 2025 is THE destination this winter:

Etihad Airways is preparing for one of its busiest winter travel seasons to date, with December expected to welcome more than 2 million guests through Abu Dhabi as travellers celebrate the festive season. While UAE residents take advantage of extended school holidays to travel, the capital’s expanding cultural and leisure offerings are attracting visitors from around the world. The strong demand reflects Abu Dhabi’s rising appeal as a global destination and Etihad’s accelerated network growth throughout 2025. With newly launched routes, additional frequencies across high-demand markets, and enhanced connectivity through Zayed International Airport, guests flying to or transiting through Abu Dhabi this December will benefit from a smooth, efficient, and well-coordinated airport experience. Etihad continues to enhance the end-to-end journey in collaboration with its airport partners, ensuring guests enjoy reliable and seamless travel throughout the peak season.