Tourism News Page 100
Family ski holidays made effortless this February half term with Powder Byrne
For those planning a family ski holiday this February half term, Powder Byrne’s programmes will be in full swing, with dedicated teams on hand to welcome guests to some of the best resorts in the Swiss Alps. Powder Byrne’s children’s ski programmes offer tailored, expert-led experiences for ages 3 to 19, guiding young skiers from their first steps on the snow to advanced, independent skiing, all within a safe, fun, and confidence-building environment. With the expert support of Powder Byrne, families can switch off and enjoy the mountains without the usual holiday pressure, creating a break that is relaxed and full of fun.
WeRoad Reveals Top Travel Trends Predictions for 2026
WeRoad highlights major travel trends shaping 2026, driven by changing traveller motivations and behaviour. Demand is surging for emerging destinations like Uzbekistan, Kyrgyzstan and China, alongside continued popularity of classic favourites such as the Dolomites and Amalfi Coast. Travellers are increasingly seeking personal growth, human connection and relief from loneliness, with solo travel — especially among women — rising sharply. Key 2026 trends include balancing new and familiar destinations, shorter flexible trips, digital detox travel, solo-but-social experiences, and viewing travel as a form of self-care and wellbeing.
Why Porto’s Europe’s Best Destination Title Signals a Shift in Urban Travel
Porto’s recognition as Europe’s Best Tourist Destination at the World Travel Awards represents more than a prestigious accolade. It reflects a broader transformation underway in European urban tourism — one increasingly shaped by authenticity, sustainability and meaningful cultural engagement rather than sheer visitor volume.
WTTC selects Madrid as new Global Office to boost worldwide travel and tourism
WTTC has unanimously approved Madrid as its new global office after a strategic review, aiming to strengthen leadership through deeper member engagement, stronger advocacy, better access to global talent, and improved efficiency.
Riyadh Air and Huawei Sign an MoU to Advance Digital Capabilities for a New Future of Air Travel
Riyadh Air and Huawei have signed a Memorandum of Understanding (MoU) which brings together the former’s global growth vision and the latter’s technological expertise to elevate how guests discover, book and experience travel with the Kingdom’s new national carrier. The partners have already explored new opportunities in smart aviation and digital innovation, and this MoU marks the next significant step in the airline’s ambition to become one of the world’s most digitally advanced carriers.
British Airways Holidays unveils the travel trends set to shape 2026
Wellness culture continues to impact in 2026, with three trends leaning into this overarching movement. Time loses all meaning, with almost 1 in 5 UK travellers ignoring the clock entirely on holiday, choosing to eat, sleep and explore whenever they choose. Meanwhile body-positivity goes global, with 31% of UK adults reporting that body-positive experiences are more socially acceptable now than a decade ago.¹
Peru - The Pinnacle of Holistic Luxury, Where Ancient Rituals Meet Modern Wellness
With the opening of Fever's Machu Picchu: Journey to the Lost City in west London and Manchester, intrepid adventurers can find themselves in the awe-inspiring mountain citadel on their doorstep. This free-roam virtual reality adventure was built in collaboration with historians and 3D specialists to ensure that travellers are treated to a historically accurate feast for their eyes. The rising interest in visiting ethereal places, titled 'Mystic Outlands', has been declared the biggest travel trend for 2026 by Pinterest, with Millennials and Boomers seeking out mystical destinations like ruins shrouded in mists. Travellers looking to experience this remarkable site and trend in person can expect a sensory experience that provides holistic nourishment for the mind, body, and soul, positioning Peru as a destination tapped into the increasing demands of wellness tourism.
FITUR 2026 to confirm the strength and potential of the UK tourism market
FITUR 2026, the International Tourism Trade Fair, running from 21 to 25 January at IFEMA MADRID, will highlight the vitality of the UK tourism market and the close relationship it maintains with Spain, a destination to which British travellers give one of the highest ratings in Europe. In 2024, 18.4 million British tourists visited Spain, accounting for 19.6% of the total. By September 2025, arrivals were expected to reach 15.3 million, up 4% year-on-year, with spending projected at €19 billion, according to the Secretary of State for Tourism.
Experience-lead and agentic destination management emerge as key trends for 2026
The Data Appeal Company and Mabrian, both part of Almawave Group, unveil Travel Megatrends 2026, a comprehensive look at the behaviours, motivations and spending patterns transforming tourism across Europe and beyond. The report highlights 7 major megatrends, led by the rise of experiential tourism, directly shaping destination management strategies for 2026.
New Exciting Experiences Await Travelers in 2026 in Daytona Beach
The Daytona Beach area, known for its beautiful beaches, rich motorsports history and family-friendly attractions, will have new experiences, amenities and exhibits for visitors to enjoy in 2026. Whether it's a first-time or returning visitor, there will be new coastal fun to discover in Daytona Beach. Here's a look at some of the new developments within the destination:
Formula 1® Portuguese Grand Prix Confirmed for Portimào, Algarve in 2027 and 2028
Turismo de Portugal and Turismo do Algarve welcome today's official announcement from Formula 1®, confirming the return of the Formula 1® Portuguese Grand Prix to the Autódromo Internacional do Algarve (AIA) in 2027 and 2028. This highly anticipated decision reflects the joint efforts of a national task force that, over recent months, brought together the Government of Portugal, promoter Parkalgar, Turismo de Portugal and Turismo do Algarve.
How North Americans travelled through Europe in 2025
As 2025 draws to a close, Rail Europe is sharing a set of booking insights that highlight how North American travelers chose to explore the continent this year. The figures confirm the weight of this audience for European rail: visitors from the United States and Canada represented almost half of all sessions on Rail Europe and showed some of the highest average order values across markets. Their behavior points to a clear shift toward multi-city trips, scenic routes and smaller destinations — a sign that many travelers were looking for richer cultural experiences and a slower, more enjoyable pace.